Social Media Psychology

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Have you ever felt like your opinions, choices, and even emotions are not entirely your own? In an era of instant communication, viral trends, and mass movements, the forces shaping our beliefs are more powerful—and invisible—than ever before.This groundbreaking book by Juanjo Ramos unveils the hidden psychological mechanisms behind mass influence, from propaganda and social media manipulation to the subtle tactics used by governments, corporations, and media giants. Drawing from classic and contemporary research, it explores how crowds think, why individuals conform, and how ...

What teachers say to students—when they praise or discipline, give directions or ask questions, and introduce concepts or share stories—affects student learning and behavior. A slight change in intonation can also dramatically change how language feels for students. In What We Say and How We Say It Matter, Mike Anderson digs into the nuances of language in the classroom. This audiobook's many examples will help teachers examine their language habits and intentionally improve their classroom practice so their language matches and supports their goals.

ATTENTION STUDENTS: If you need to write a paper on Information overload, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book focuses on information overload in organizations. It introduces the topic, explores it causes, examines it consequences, suggests methods for its reduction, and discusses its future. The text is informational and educational, and it is written for easy understanding at all reader levels. If you are interested in learning about Information overload in organizations, then this book is for you.

In this powerful guide, award-winning psychiatrist Dr. Anders Hansen provides groundbreaking strategies to reclaim your focus and mental well-being. Unveiling the evolutionary reason for our distractibility, The Attention Fix sheds light on the toll our constant connection to smartphones and digital devices takes on our mental well-being. Backed by extensive research and studies, Dr. Hansen’s insights are scientifically proven and enriched through his exploration of the intricacies of the human brain.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

A fascinating look at the evolution of behavioral science, the revolutionary way it's changing the way we live, and how nurturing environments can increase people's well-being in virtually every aspect of our society, from early childhood education to corporate practices. If you want to know how you can help create a better world, listen to this book.

In 1775 the American colonies were a hotbed of political discord. Many of the British policies, specifically taxes, had caused American colonial leaders to consider the unthinkable: declaring independence from the British Empire and its King George. One such leader, Thomas Paine, wrote Common Sense: a pamphlet that explained the advantages of immediate and complete independence.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

Parenting has never been the easiest job in the world, but with all the parenting advice out there, it's hard not to become bewildered. Today everybody has a different method for dealing with the madness. And who's to say one method is better than another? How do you choose? The truth is that whatever drumbeat you march to, all parents would agree that we just want our kids to be happy. But in the face of all the many parenting theories out there, happiness feels like it has become incidental.

A long time ago, people connected because they talked to each other and interacted to one another. Families spent time tightening bonds and kids spent more time outdoors, doing kid stuff and making new friends. We had print, and soon the radio, but we had each other. It could only get better. And then things changed, and we had little mobile devices that were supposed to make life easier — yes, supposed to because while they made communication less challenging for us, things got a little bit more complicated.

Each of us is endowed with an inheritance—a set of evolved biases and cultural tools that shape every facet of our behavior. For countless generations, this inheritance has taken us to ever greater heights. But now, for the first time, it’s failing us. We find ourselves hurtling toward a future of unprecedented political polarization, deadlier war, and irreparable environmental destruction. In Inheritance, renowned anthropologist Harvey Whitehouse offers a sweeping account of how our biases have shaped humanity’s past and imperiled its future.

Created by teachers for teachers, this is the ultimate guide for unleashing students’ potential through creative lessons, empowering messages, and innovative teaching. Studies show that growth mindsets result in higher test scores, improved grades, and more in-class involvement. When your students understand that their intelligence is not limited, they succeed like never before. With the tools in this audiobook, you can motivate your students to believe in themselves and achieve anything.

Introducing "Decoding Messages," a timely and comprehensive exploration of the fascinating world of political propaganda and its undeniable impact on society. Gain critical insights, learn strategies for analyzing messages, and arm yourself with tools to navigate the often-opaque world of political manipulation. This riveting and educational eBook takes readers on an intellectual journey through the intricate history, evolution, and psychological depths of propaganda. From its historical origins to the rise of social media and information warfare, "Decoding Messages" leaves no stone ...

For the modern world, it seems as if sexuality and spirituality have always been at odds. But what if the two are actually deeply connected? And what if science could prove this connection? From neuroscientist Andrew Newberg, Sex, God, and the Brain argues that our religious and spiritual experiences derive directly from our sexual being. While others have speculated on a connection between religion and sex, Newberg is the first to demonstrate that the underlying biological mechanism of religious, spiritual, and sexual experiences are identical.

In this hilarious and life-affirming memoir, Rob explores what it will take for him to become a little less Bear (Pooh) and a little bit more Bear (Grylls) and how mild-mannered, anxious rule-followers can get their own share of (gentle) adventure from time to time.

Bestselling author Dan Pfeiffer dissects how the Right Wing built a massive, billionaire funded disinformation machine powerful enough to bend reality and nearly steal the 2020 election. From the perspective of someone who has spent decades on the frontlines of politics and media, Pfeiffer lays out how the Right Wing media apparatus works, where it came from, and what progressives can do to fight back against disinformation.

Your Mind: An Owner's Manual for a Better Life combines extensive psychological research with decades of clinical practice and delivers its wisdom in a practical, easy-to-digest narrative. Through examples and exercises, Drs. Cortman and Shinitzky present a step-by-step strategy to help you make use of the truths and become a happier, healthier you.