Science Methodology

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Are you living the life you thought you always wanted but feel that something is still missing? Do you think you should be happier than you are, considering all that you have? Have you achieved your professional or personal goals but still feel racked with insecurities, anxiety, or depression...and can't figure out why? Psychiatrist Anna Yusim knows just how you feel. Not only has she struggled with these feelings herself, but she has also worked with patients who have expressed the same bewildering concern.

Connecting Paradigms: A Trauma-Informed & Neurobiological Framework for Motivational Interviewing Implementation provides an innovative approach to helping those struggling with past trauma to make critical life changes and heal from their pain and suffering. Scientific understanding of the brain, the impact of trauma, and research around behavioral change has grown exponentially over the last several decades.

Clever and ambitious, Emma Jung yearned to study the natural sciences at the University of Zurich. But the strict rules of proper Swiss society at the beginning of the 20th century dictated that a woman of Emma's stature - one of the richest heiresses in Switzerland - travel to Paris to "finish" her education, to prepare for marriage to a suitable man. Engaged to the son of one of her father's wealthy business colleagues, Emma's conventional and predictable life was upended when she met Carl Jung.

Scientifically proven methods to create connection with anyone you meet. This is your blueprint for social success.

We're alive in a time of worst-case scenarios: The weather has gone uncanny. Our old postwar alliances are crumbling. Everywhere you look there's an omen, a joke whose punchline is the end of the world. How is a person supposed to live in the shadow of such a grim future? What does it mean to have children - nothing if not an act of hope? What might it be like to live through the worst? And what on Earth is anybody doing about it? Dublin-based writer Mark O'Connell is consumed by these questions - and, as the father of two young children himself, he finds them increasingly urgent.

Sigmund Freud revolutionized the way in which we think about ourselves. From its beginnings as a theory of neurosis Freud developed psychoanalysis into a general psychology, which became widely accepted as the predominant mode of discussing personality and interpersonal relationships. Anthony Storr goes one step further and investigates the status of Freud's legacy today and the disputes that surround it.

Maureen Murdock descreve neste audiolivro a busca mítica da mulher contemporânea por preservar os valores femininos e se realizar pessoal e profissionalmente numa sociedade construída por e para os homens.

In this thoughtful and brilliant new book, the internationally best-selling author of Happy considers the value of friction in our lives. In chapters revealing his own moments of anger and prejudice, anxiety and shyness, loneliness and loss, Derren Brown examines the means to a more rewarding life, be it saving yourself from small talk or navigating middle age.

If you struggle with a highly sensitive personality, this memoir and collection of stories will help you heal and flourish. Benita A. Esposito is a licensed professional counselor and best-selling author with four decades of professional experience. Even smart high-achievers have themes on their hero’s journey to the authentic self, and these were hers. What unconsciously drew her to an emotionally distant relationship or an emotionally abusive relationship? Why did she feel so hurt when others judged her? Why was she so tired? What compelled her toward self actualization?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit. And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

In this inspiring and incisive offering, Barry Magid uses the language of modern psychology and psychotherapy to illuminate one of Buddhism's most powerful and often mysterious technologies: the Zen koan. What's more, Magid also uses the koans to expand upon the insights of psychology (especially self-psychology and relational psychotherapy) and open for the listener new perspectives on the functioning of the human mind and heart.

¿Sabes de la PNL, pero aún no logras obtener lo que mereces? ¿Necesitas profundizar tus conocimientos y técnicas de PNL? ¿Aún no logras romper los patrones que te limitan a alcanzar tu éxito personal? ¿Sabes que puedes tener el éxito de otras personas? Si esto te pasa, entonces te invito a leer hasta el final. ¡Que la mayoría de estos son negativos!, y peor aún que se dan de manera inconsciente llegando a sabotear lo mejor de nosotros mismos y, si no sabemos controlarnos, acaban creando el miedo, la inseguridad y fomentan nuestra infelicidad.

This volume of the Collected Writings consists of psychological reflections on classical mythology for insight into archetypal structures and dynamics that play out in contemporary life. Mythology is an important resource for depth psychology, and the works included in this volume are a contribution to the archetypal perspective on psyche inspired by the works of C.G. Jung, James Hillman, and Raphael Lopez-Pedraza.

Finding evidence in new psychological research, the myth of Psyche and Cupid, Shakespeare’s plays, Freud’s case histories, Anne Frank’s diaries and contemporary novels, Carol Gilligan discovers that the roots of a more hopeful view of love are all around us.

Why is the genome of a salamander 40 times larger than that of a human? Why does the avocado tree produce a million flowers and only a hundred fruits? Why, in short, is there so much waste in nature? In this lively and wide-ranging meditation on the curious accidents and unexpected detours on the path of life, Daniel Milo argues that we ask these questions because we’ve embraced a faulty conception of how evolution - and human society - really works.

Do You Really Know HOW To Use Apologetics? Many people have this illusion that just knowing a few arguments is sufficient to practice Christian apologetis. They are wrong. Apologetics is 'defense' of Christian faith. Any 'defense' is a battle and every battle needs tools of defense and offense. Defense needs much practice. This eBook explains some of the essential strategies that one has to use when practicing Christian apologetics. In its 15th edition, more than 100,000 non Kindle copies have already reached worldwide.

Sigmund Freud publicó en 1930 "El malestar en la cultura", el segundo tratado completo de Freud sobre teoría cultural, junto con su obra de 1921 "Psicología de las masas y análisis del yo". En ella, Freud describe el conflicto entre el individuo con su impulso de satisfacer sus pulsiones y la sociedad, que presiona constantemente para contener estas pulsiones. La obra es uno de los escritos de crítica cultural más influyentes del siglo XX y es relevante en términos psicológicos y sociológicos. Este audiolibro está basado en la traducción de Luis López Ballestero.

As the title suggests, Fromm's is a wholeheartedly balanced view, inspired by great admiration for Freud's achievements but with a clear understanding of the preconceptions which blinkered his vision - notably those stemming from the bourgeois materialism of his society, his certainty of the inferiority of women and his inability to conceive of psychical phenomena for which physiological roots could not be demonstrated.