Science Communication

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, the classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes, he or she can be influenced to disclose sensitive information that's being withheld.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

In the years since the wave of living death swept the globe, St George and his fellow heroes haven't just kept Los Angeles' last humans alive - they’ve created a real community, a bustling town that's spreading beyond its original walls and swelling with new refugees. But now one of the heroes, perhaps the most powerful among them, seems to be losing his mind. The implacable enemy known as Legion has found terrifying new ways of using zombies as pawns in his attacks.

Why are so many women still not properly listened to? Why do they sometimes feel that they’re less interesting than they are? Why do they often rush when they speak? Why do some women feel the pressure to sound like little girls? From one of the world's leading experts on the voice comes this call to arms for women to reclaim their voices. Using elements of experience and practice from her prolific career, Patsy Rodenburg examines these questions, and many more, to decipher what lies at the heart of female empowerment.

Don't Label Me shows that America's founding genius is diversity of thought. Which is why social justice activists won't win by labeling those who disagree with them. At a time when minorities are fast becoming the majority, a truly new America requires a new way to tribe out. Enter Irshad Manji and her dog, Lily. Raised to believe that dogs are evil, Manji overcame her fear of the "other" to adopt Lily. Defying her labels as an old, blind dog, Lily engages Manji in a taboo-busting conversation about identity, power, and politics.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

In How to Have Impossible Conversations, Peter Boghossian and James Lindsay guide you through the straightforward, practical, conversational techniques necessary for every successful conversation—whether the issue is climate change, religious faith, gender identity, race, poverty, immigration, or gun control. Boghossian and Lindsay teach the subtle art of instilling doubts and opening minds.

After almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.

In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin's many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they've fallen for "fake news."

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

The essential guide to developing your natural ability to communicate with your pets and all animals. Every animal lover has the ability to become a confident Animal Communicator. With this practical guide from expert animal communicator Dr. Cara Gubbins, you will unlock your full potential for intuitive interspecies communication.

Don’t you wish you possessed the ability to convince, influence, manipulate, and persuade people to do, think, and act as you want them to? Manipulation isn’t always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. Using the powerful tips, techniques, and strategies mentioned in this audiobook, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson, and orator.

In this sequel to Mechanical Failure, Captain Rogers, despite his best attempts to do otherwise, has become the acting admiral of the 331st Meridan fleet. His first task: worrying. A lot. The rival Thelicosan fleet, under the influence of bad intelligence, a forbidden romance, and a communication officer with an eardrum injury, is about to break a 200-year-old nonaggression pact. They have offered a vague, easily misinterpreted message: "We're invading." Rogers isn't sure, but he thinks that's probably bad.

People often think that Physics is so difficult that only geniuses can understand it. While it is true that many concepts of Physics are difficult, it is not true that it is impossible to understand. Many of the fundamental concepts can be explained in very simple manner and that is what this volume tries to do.

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

The Forgotten Architect of the Information Age: The Life and Mind of Claude Shannon Long before smartphones, streaming, and artificial intelligence became everyday realities, a quiet genius laid the groundwork for the modern world—and few today know his name. Claude Shannon, the brilliant mind behind information theory, changed how humanity thinks, communicates, and invents. Without his ideas, the digital age would be unimaginable. Yet Shannon never sought fame. He lived a life defined not by ambition, but by curiosity, playfulness, and a relentless drive to understand the unseen patterns...

This unique self-help guide equips undergraduates, postgraduate students, and early career researchers within the sciences with transferable communication skills that they can adapt and refer back to as they progress through their careers. This book facilitates clear and concise communication in both academic scenarios and the workplace. It covers settings ranging from job interviews, through conference presentations, to explaining your research to the general public.

In How to Be Right: the Art of Being Persuasively Correct, Gutfeld reveals the strategies that have helped him keep a steady job for almost three decades. From "Discard Your Outrage" and "Outcompassion Them" to "Find the Right's Obama" and "Use your Mom", Gutfeld gives listeners the tools they'll need to argue, influence, and convince their friends, family, and foes throughout the 2016 election cycle.

Grid insiders know how fragile the grid is becoming. Unfortunately, they have no incentive to solve the problem because near-misses increase their profits. Meredith Angwin describes how closed meetings, arcane auction rules, and five-minute planning horizons will topple the reliability of our electric grid. Shorting the Grid shines light on the vulnerabilities of our grid, and includes suggestions for making the grid more dependable.