Product Marketing

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

What if the same app you use to chat with friends could be the very tool that earns you $500, $1,000—even $5,000+ a month? While most people waste hours scrolling and chatting on WhatsApp, others are quietly turning it into a money-making machine—and you can too. You’ve tried building an online business before—too complex, too expensive, or just too overwhelming. But what if you could launch a powerful income stream using only your phone, a few digital products, and a free app you already use daily? Most people don’t realize WhatsApp is no longer just a messaging platform—it’s...

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

"Affiliate Marketing: Promoting Other Companies' Products and Earning Commissions for Each Sale Made" is your essential guide to mastering affiliate marketing. This comprehensive resource is designed for both beginners and seasoned marketers, offering valuable insights into promoting products and earning commissions in today’s digital landscape. At its core, affiliate marketing connects three key players: the merchant, the affiliate, and the consumer. Merchants offer products, affiliates promote them, and when a sale occurs through an affiliate's link, commissions are earned. This ...

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

Have you ever dreamed of making a living on YouTube? The good news is—it’s more achievable than you think! But to succeed, it takes more than just uploading videos. It requires discipline, strategy, and a commitment to creating content that is both engaging and relevant. When I first started on YouTube, my approach was simple: shoot a video, upload it, and wait for the traffic to roll in. Unfortunately, that strategy didn't work. With millions of videos being uploaded every minute, your content can easily get lost in the noise. So, how do you stand out? In this book, I share the key ...

This advanced guide is essential for companies and professionals who wish to master the most innovative techniques in product development and marketing strategies. The book explores contemporary methodologies such as Lean Startup and rapid prototyping, illustrated with success stories from leading companies like Google and 3M.

Product Research Secrets for E-Commerce Success! If you have ever wanted to grow a business from nothing to millions, this book is for you. Probably, you have already been told you should pick a project of your passion. Forget about that. Let’s face reality. If you don’t want to be stuck working a 9 to 5 job that makes someone else super rich, then perhaps you should consider working for yourself in an industry that’s ever-booming and isn’t going anywhere anytime soon. I certainly did not want to be working for someone else for decades, patiently awaiting my pot of gold at the end ...

If you want a more agile, productive, and efficient business by using the Six Sigma Methodology, then keep reading… Do you want your business to consistently deliver exceptional products? Do you want to meet your customers’ needs while also reducing costs? Do you want to put an end to waste and inefficiency in the workplace? You’re in the right place. Every business wants to meet the triple bottom line… and then some. But meeting your customers’ needs while staying profitable and ensuring your stakeholders and employees are happy is a delicate balancing act. So why not maximize ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

"What's the best way to generate new leads for IFAs, Financial Planners and Financial Advisers?" Marketing and Lead Generation consistently shows up as the number one question asked in online forums by Financial Advisers, Financial Planners, Wealth Managers, RIAs and IFAs. Referrals are often cited as the number one source of new prospects, yet the Marketing and Lead Generation question still comes up day after day. But what most financial advisers don't realise, is that multiple new client leads are sitting right under their noses - people who visit their website or Social Media but ...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Idea to Market: Your Ultimate Guide to Turning Ideas into Profitable Success Do you have a groundbreaking idea for a product or book but feel lost on where to start? "Idea to Market: Your Complete Guide to Launching Products and Books" by S H Safar is the expert roadmap you need to bring your vision to life—from concept to launch and beyond! Whether you're an entrepreneur, inventor, or aspiring author, this book provides a proven, step-by-step strategy filled with real-world examples, actionable insights, and marketing secrets to help you succeed in today's competitive landscape.What ...

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.