Product Business

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Are you ready to revolutionize your affiliate and network marketing business? Whether you’re new to online marketing or looking to scale your business globally, this guide is your go-to resource for mastering the latest AI tools. In this book, you’ll learn how artificial intelligence (AI) is transforming the way products are marketed and sold across the globe—and how you can leverage AI to automate, optimize, and scale your efforts, even if you have no prior experience. Inside, you’ll discover: How to build an AI-driven online marketing system from scratch. Step-by-step guides to ...

Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This is just another book about product management. Its a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.

What if the same app you use to chat with friends could be the very tool that earns you $500, $1,000—even $5,000+ a month? While most people waste hours scrolling and chatting on WhatsApp, others are quietly turning it into a money-making machine—and you can too. You’ve tried building an online business before—too complex, too expensive, or just too overwhelming. But what if you could launch a powerful income stream using only your phone, a few digital products, and a free app you already use daily? Most people don’t realize WhatsApp is no longer just a messaging platform—it’s...

The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene. The all-inclusive manual for navigating the murky waters of digital product release is "Digital Products Launch Formula: The Blueprint to Launching, Marketing, and Selling Digital Products" by Russell Scott. You can now confidently and precisely launch your new products into the market thanks to Russell Scott's distillation of the key elements of successful digital product launches into an understandable and usable blueprint.

Are you trapped in the "graveyard of good ideas?" It's the place where passionate solopreneurs get stuck for years, paralyzed by the fear of choosing the wrong niche. You have the drive and the ideas, but without a clear, profitable direction, you never start. The result? Wasted time, analysis paralysis, and another great business idea that never sees the light of day. Yesterday, in Day 1 of the AI-Powered Solopreneur challenge, you adopted the mindset of a CEO. Today, you give your AI Operator its first critical mission: to find your profitable playground. Niche Navigator is Day 2 of your ...

Why read this book? Do you want to learn how to write, refine and deliver user stories? Are you a Product Owner or Business Analyst who needs to understand this powerful technique? Do you work in an Agile (Scrum or Kanban) software development environment? Do you want to learn how to run refinement sessions and deliver better products? Do you need to be confident that you’re writing and using user stories correctly in order to develop your career? You might have worked with User Stories before or are being asked to look at them for the first time, either way, this book will take you from ...

Change Your Day, Not Your Life offers a proven strategy to help you become energized at work. This audiobook is designed as a resource for work-life balance, a tool to help you increase productivity during the final two hours of work by up to 47 percent, content to fuel employee communication, and a curriculum that departments can use in weekly or monthly meetings to keep everyone working at their best.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Have you ever had a great idea that would help your company be more efficient or make more money? How do you go about organizing your idea, gaining the support of others, and presenting—with confidence—your idea to management? To get a solid sense of the traction it needs, or to work on a project that has been delegated to you, you’ll need to become adept in the creation of a business case. A business case qualitatively and quantitatively rationalizes an investment, while considering elements that could include the needs of the business, proposed solutions, and economic outcomes. For ...

The Directors, Take Three offers dozens of masterful insights on the craft of directing from such renowned filmmakers as Robert Altman, Wes Craven, Alan Parker, Tim Burton, Steven Spielberg, and Barry Levinson. Here are details of their experiences making a variety of classic films from Nashville to Nightmare on Elm Street, Rain Man to Raging Bull, and Pee Wee's Big Adventure to Schindler's List.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Ready to build a profitable online business? How to Make & Sell Digital Products is your comprehensive guide to turning skills and passions into income with minimal startup costs. Perfect for beginners, side hustlers, and aspiring entrepreneurs, this book is packed with insights, examples, and actionable strategies to help you create digital products that sell—like eBooks, online courses, printables, templates, and more.

The one and only reason your business exists (and why it matters). Your business can have a dramatic impact on your personal life. Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business.