Popular Science

Internationally respected neuroscientist Dr. Guloglu takes us on a scientific journey through who, how, and why we love, and provides illuminating explanations to all love-related questions in an easy and relatable style. Based on hundreds of exclusive scientific studies, this well-researched book offers the neuroscience insights you need to improve your dating life and romantic relationships. In this comprehensive practical guide you’ll find: How do our brain and hormones change when we fall in and out of love? What are the features that make someone attractive, and why? How do ...

The societies we live in are increasingly making our minds ill, making it feel as though the way we live is engineered to make us unhappy. When Matt Haig developed panic disorder, anxiety, and depression as an adult, it took him a long time to work out the ways the external world could impact his mental health in both positive and negative ways. Notes on a Nervous Planet collects his observations, taking a look at how the various social, commercial, and technological "advancements" that have created the world we now live in can actually hinder our happiness.

Before the league’s founding, East Coast basketball had crowned just three national champions in 40 years, and none since 1954. But in the Big East’s first 10 years, five of its teams played for a national championship. The league didn’t merely inherit good teams; it created them. But how did this unlikely group of schools come to dominate college basketball so quickly and completely?

This is a comprehensive beginner's guide to all things conspiracy! Learn how to decode Illuminati symbolism that's hidden in plain sight with the help of an expert in spotting occult secrets. Conspiracy theorists like David Icke got you confused? Wondering how a reptilian can live among us and shape shift in and out of our dimensions? Are your favorite entertainers part of a transhumanistic alien agenda with mind control signals coming from Saturn and the Moon?

Few American television series are as deeply entrenched in twentieth-century popular culture as M*A*S*H, a Korean War medical comedy characterized by its dark tone and finesse in tackling serious social and political issues. By the end of its run, M*A*S*H had been a mainstream hit for several seasons and won fourteen Emmys, leading it to be called, "the most popular pre-Seinfeld series in television history." In this comprehensive study of M*A*S*H, David Scott Diffrient analyzes the series' contextual issues such as its creation, reception, and circulation as well as textual issues like its formal innovations, narrative strategies, and themes.

For the millions of people who want spirituality without religion, Sam Harris’s new book is a guide to meditation as a rational spiritual practice informed by neuroscience and psychology. From bestselling author, neuroscientist, and “new atheist” Sam Harris, Waking Up is for the increasingly large numbers of people who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

"She sings jumping and dancing, her fists alternately clenching and breaking open to clap; the corners of her marvelous mouth turning down in the fierceness of joy breaking through anguish; her hair covering her eyes until swept back with a meaty hand. In great shouts that send her strings of beads flying and knot her face into grimaces, the energy explodes and explodes again, sending out waves of electrical excitement. Some say she can sing more than one note at a time; maybe, but does it matter? In her every note there are infinite meanings."

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

American philosopher and psychologist William James was considered one of the late 19th century's leading thinkers and the "Father of American Psychology". This collection of essays includes four on James' belief that religious faith is an acceptable way of viewing the world, despite the absence of empirical evidence; the remaining papers include a discussion of the important contributions of individuals to society, a criticism of Hegelisms, and his curiosity in the matter of psychical research.

Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon, Barbie has undeniably influenced generations of girls. In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success.

Exploring more than 80 of the big ideas and key theories in the field of sociology in a clear and simple way, narrated by Laurel Lefkow. This is the perfect introduction to the study of how humans live and interact with each other. Covering diversity and equality, globalization, human rights, modern urban living, and the role of work and institutions, The Sociology Book looks at the big questions of how we cooperate: What is society? What makes it tick? Why do we interact in the way that we do with our friends, co-workers, and rivals?

For too long, women have been told that we are terrible at being friends, that we can't help being cruel or competitive, or that we inevitably abandon each other for romantic partners. But we are rejecting those stereotypes and reclaiming the power of female friendship. In Text Me When You Get Home, journalist Kayleen Schaefer interviews more than 100 women about their BFFs, soul mates, girl gangs, and queens while tracing this cultural shift through the lens of pop culture.

The Shobogenzo (The Treasury of the True Dharma Eye) is a revered 800-year-old Zen Buddhism classic written by the Japanese monk Eihei Dogen. Despite the timeless wisdom of his teachings, many consider the book difficult to understand. In Don't Be a Jerk, Zen priest and best-selling author Brad Warner, through accessible paraphrasing and incisive commentary, applies Dogen's teachings to modern times.

Best-selling, award-winning writer Simon Garfield returns with an enthralling investigation of humans’ peculiar fascination with small things - and what small things tell us about our larger world.

Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.

Video game sales as a whole have continued to grow, now raking in twice as much money per year as the entire film industry, and countless psychologists have turned their attention to the effects gaming has on us: our confidence, our identity, and our personal growth. The Psychology of Zelda applies the latest psychological findings, plus insights from classic psychology theory, to Link, Zelda, Hyrule, and the players who choose to wield the Master Sword.

Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event.