New Market

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

“May God forgive me for the order”, Confederate Maj. Gen. John C. Breckinridge remarked as he ordered young cadets from Virginia military institute into the battle lines at New Market, just days after calling them from their academic studies to assist in a crucial defense. Virginia’s Shenandoah Valley had seen years of fighting. In the spring of 1864, Union Maj. Gen. Franz Sigel prepared to lead a new invasion force into the Valley, operating on the far right flank of Ulysses S. Grant’s Overland Campaign. Breckinridge scrambled to organize the confederate defense.

Jeff Shaara, America's premier Civil War novelist, gives a remarkable guided tour of one of the Civil War battlefields every American should visit. He captures the true meaning and magnitude of the conflict.

Debunking The Myths and Embracing Technology to Enhance Your Work I want you to assume that your company has recently recruited a research assistant. This isn't just any assistant; this one has passed the bar exam, the MBA operations exam, and the exam for a medical license, is fluent in all languages, can write software code in all languages, and has essentially read every book published before 2021. Not to mention that they use flawless grammar. This is my perspective on ChatGPT. AI lacks human traits like empathy, creativity, and critical thinking, yet it can automate some tasks and ...

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Diving into the world of digital marketing can be a lucrative and rewarding business venture. 'How To Start A Digital Marketing Agency Business' is a comprehensive guide that provides aspiring entrepreneurs with the knowledge and tools to launch and expand a successful digital marketing agency. From understanding the core services, defining your niche, to mastering marketing strategies, this book will equip you with the insights needed to thrive in the digital marketing industry.

In the midst of one of the most serious financial upheavals since the Great Depression, George Soros, the legendary financier and philanthropist, has written a significant update to his New York Times best seller, The New Paradigm for Financial Markets. The revised and updated edition, The Crash of 2008 and What It Means, contains four new chapters, in which he looks at the depth and breadth of the credit crash and proposes an updated set of policies to confront the global financial crisis.

Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Your small business idea is your baby. Maybe you've had this idea for years, and you've just never known where to start in executing it. Or perhaps you've only had the idea for a short amount of time, but you're ready to jump right into it. This may not be your first business, either. Maybe you've had some failed businesses in the past, and you're ready to give it another go. Whatever the case, starting up your own business is an exciting time. Before you start up your small business, there are many things you need to learn and understand. Starting a business requires planning for the ...

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

This is no mere observational account. The Future of Insurance, Volume IV: Asia Rising offers actionable insights, serving as both a roadmap and inspiration for those daring to navigate the future complexities of the insurance market—whether you're an industry professional, policy-maker, or a tech-savvy individual intrigued by the dynamism of business innovation.

It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by, and owning a property portfolio is slightly more complex than it once was.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

Unlock Your Potential as an Online Tutor: A Comprehensive Guide to Building and Scaling Your Tutoring Business In today’s digital age, online tutoring has become an essential resource for students seeking personalized support and guidance. This book serves as your ultimate roadmap to success in the world of online education. Whether you're an experienced educator or just starting your tutoring journey, this guide provides you with the knowledge and tools you need to thrive. Inside, you will discover: Proven Strategies: Learn how to identify your niche, attract clients, and build a strong ...

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.