New Career

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

Are you dreaming of building your own online business? Do you want to harness the power of Amazon, one of the world's largest e-commerce platforms, to achieve financial independence and entrepreneurial success? You're not alone. Many aspiring entrepreneurs struggle with the daunting task of starting their own Amazon store, facing challenges such as understanding the complex system, selecting the right products, and standing out in a competitive market.

We’re asking the wrong question. “What do you want to be when you grow up?” is no longer serving our students. This question perpetuates the myth that all students need to pick one job title—for life. The world has changed. The information age has created thousands of career possibilities. Artificial intelligence is causing major disruptions in almost every industry, and will bring about seismic shifts in the way we work. To prepare students for this new reality, we need a different approach.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.

Only I could get marooned on a desert island with the man who broke my heart… The last thing I want is to be forced to live with the guy I broke up with seven years ago. Okay, the desert island is paradise—if you ignore the spiders the size of my hand. And it’s true that Theo Prince is still the most gorgeous guy I’ve ever seen. But I’m determined he won’t break my heart again. Then the tropical storm hits. It’s sooooo hot. The cave we’re sheltering in is really small. Theo’s loin cloth isn’t leaving much to the imagination. And then he tells me a secret that changes ...

A revolution is under way. Within a generation, more households will be supported by women than by men. In The Richer Sex, Liza Mundy shows how this reality will transform the sexual, dating, marriage, and work habits of men and women worldwide. This flip in the economic order is inevitable, and Mundy demonstrates why it will also be a good thing for individuals and families. Both sexes will be free for the first time to make purely romantic choices - ones that have nothing to do with marriage as an economic partnership.

Whether it's teaching you how to have stronger relationships and find purpose, meaning and success at work, or giving you the tools and tips needed to build community, be creative and achieve personal growth, New Methods for Women is the ultimate guide to living a more purposeful and empowered life. Drawing on her vast experiences as an entrepreneur, business-owner, tech and beauty visionary, Sharmadean Reid MBE reveals the secret formula for lifting up yourself and the women around you, based on her own successes.

The First-Time Leader provides basic frameworks, processes, and tools to help first-time leaders and their teams deliver better results faster. Leading is about inspiring and enabling others to do their absolute best, together, to realize a meaningful and rewarding shared purpose.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Whether you work at a start-up, tech giant, or Fortune 500 company, we all encounter the same problems that arise every day in our quest for results: stubborn obstacles that are difficult to break through, lofty goals and objectives we are accountable to achieve, new and challenging tasks that we’ve never done before. How, exactly, do we tap into this reserve of expertise that already exists in the teams and organizations we work in every day? The team at the coaching and leadership training company Zero to Ten proposes the way: Self-Directed Performance Coaching.

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.

Transform Your Career with Resilience: Unlock the Secrets to Thriving in the Modern Workplace! Are you a young professional feeling overwhelmed by workplace challenges and setbacks? You're not alone. In today's fast-paced business environment, the pressure to succeed can be daunting. But what if you could equip yourself with the mental tools to not only navigate these challenges but also emerge stronger and more successful? The Resilient Professional offers a comprehensive guide to building the mental toughness needed to stress-proof your career. This book promises to transform your ...

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Here's the truth about fundraising: no one is born a great fundraiser. It's just a skill you can learn, refine, and master. This book is your guide to improving your major donor fundraising. Whether you're new to fundraising or a seasoned nonprofit leader, the principles in this book apply to you. In this book, you'll discover the 3 Levers of Fundraising Growth and how to pull them effectively. You'll learn how to craft a persuasive pitch that moves donors to action, and how to treat your major donors like the valued partners they are.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

52 powerful habits, presented weekly, in a practical, no-fluff guide to help you become an extraordinary leader. Every one of us has the ability to become an extraordinary leader. All you need to do is apply your unique talents and turn them into regular habits. Weekly Habits for Extraordinary Leaders offers 52 lessons, one for each week of the year, with an insightful quote, an innovative idea and a question to help you develop your leadership skills. With practice, you’ll become a masterful leader that people look up to. In this book you’ll learn: How to identify small changes that ...

Do you want to make money by serving people when they are at their happiest? If so, then starting your own event venue business can be a great idea! Think about it, people are always going to get married, have babies, and need to celebrate birthdays, graduations, and plenty of other events! This is why starting this business has a sea of opportunities. Your earning potential is high and your venue is mostly only going to get booked on the weekends! Here are some of the things you’ll learn in this book: