New Career

Whether you work at a start-up, tech giant, or Fortune 500 company, we all encounter the same problems that arise every day in our quest for results: stubborn obstacles that are difficult to break through, lofty goals and objectives we are accountable to achieve, new and challenging tasks that we’ve never done before. How, exactly, do we tap into this reserve of expertise that already exists in the teams and organizations we work in every day? The team at the coaching and leadership training company Zero to Ten proposes the way: Self-Directed Performance Coaching.

Do you wish you could transform your finances and break negative patterns? We all want abundance and security in life, but it can sometimes feel impossible. Discover the first step to financial freedom with this step-by-step guide from transformational coach Marie-Claire Carlyle.

Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Have you ever wondered how certain businesses in your community became local institutions—those household names that carry with them a reputation for unmatched quality and service? Or how they launched to local celebrity status and get preferential treatment everywhere they go as a pillar of the community? And how nobody can compete, even though they charge the highest price in town?

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

There are almost endless benefits to starting an S-Corp that give both you personally and your company a financial and legal edge. Still, often, the process can be very daunting. It can seem like there's an NEVER ENDING amount of paperwork and legal terminology that is meant to trip you up. The truth is it's very easy to get things wrong when forming an S-Corp. It can cost you hundreds of thousands of dollars, countless hours, and serious legal trouble. Don't risk it.

Do you have a vision to make a difference in the world, but don't know where to start? Founding a nonprofit organization can be a rewarding but challenging journey. The process involves understanding complex legal structures, sustainable fundraising, building a powerful network, and so much more. Without the right guidance, aspiring nonprofit founders often feel overwhelmed or unsure of their next steps. 'Building a Mission-Driven Organization' is an essential guide for anyone looking to transform their passion into a successful nonprofit.

More than two decades ago, former Wall Street portfolio analyst Judith H. McQuown sat down to write the inaugural edition of Inc. Yourself. In it, she outlines the core information necessary to turn any enterprise into a separate legal entity replete with all the rights, privileges, and liabilities that such a move entails. But here she also updates her suggestions for today's small businesses whenever appropriate, and bolsters them with important details on newly available options.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

The fact is, over 90 percent of all new start-ups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings listeners on a wild ride, sharing with them the tumultuous journey of launching a venture-funded start-up and revealing what it takes to make it.

15 Steps to Starting Your Business: A Clear, Actionable Guide to Launching with Confidence. Starting a business is exciting—but also overwhelming. Where do you even begin? How do you choose the right idea? And how do you navigate the financial, legal, and marketing challenges that come with launching?

Only I could get marooned on a desert island with the man who broke my heart… The last thing I want is to be forced to live with the guy I broke up with seven years ago. Okay, the desert island is paradise—if you ignore the spiders the size of my hand. And it’s true that Theo Prince is still the most gorgeous guy I’ve ever seen. But I’m determined he won’t break my heart again. Then the tropical storm hits. It’s sooooo hot. The cave we’re sheltering in is really small. Theo’s loin cloth isn’t leaving much to the imagination. And then he tells me a secret that changes ...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.