New Career

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Whether you work at a start-up, tech giant, or Fortune 500 company, we all encounter the same problems that arise every day in our quest for results: stubborn obstacles that are difficult to break through, lofty goals and objectives we are accountable to achieve, new and challenging tasks that we’ve never done before. How, exactly, do we tap into this reserve of expertise that already exists in the teams and organizations we work in every day? The team at the coaching and leadership training company Zero to Ten proposes the way: Self-Directed Performance Coaching.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

Amy Van Court wrote Escaping Career Prison after years of helping women free themselves from unfulfilling work and land in livelihoods that allow them to achieve career success on their terms. The author’s straightforward, no-nonsense approach is balanced with compassion and understanding to help readers discover and utilize their unique gifts, passions and talents. With this book as your guide, you will discover and explore the Three Keys to Career Freedom: deep self-knowledge and self-acceptance, managing the inner critic that keeps you stuck, and connecting with the wisdom that will ...

Here's the truth about fundraising: no one is born a great fundraiser. It's just a skill you can learn, refine, and master. This book is your guide to improving your major donor fundraising. Whether you're new to fundraising or a seasoned nonprofit leader, the principles in this book apply to you. In this book, you'll discover the 3 Levers of Fundraising Growth and how to pull them effectively. You'll learn how to craft a persuasive pitch that moves donors to action, and how to treat your major donors like the valued partners they are.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

The Science Of Being Great is the third book in the The Science Of... series. In this book, Wattles rounds out the trilogy with his unique perspective on how you can attain greatness and tap in to the Principle of Power to unleash your inner genius and become what you want to be.

**Building Success: A Guide to Construction Project Management for Emerging Professionals** *Master the Skills. Manage with Confidence. Build Your Future.* Stepping into the construction industry as a new project manager can feel like being dropped in the middle of a bustling job site—blueprints flying, deadlines looming, and crews looking to you for direction. *Building Success* is your go-to field manual for conquering that chaos and thriving in one of the most demanding, rewarding careers out there. Whether you're fresh out of school or transitioning into project management from the ...

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Working from Home: Making the New Normal Work for You provides listeners with a detailed strategy on how to turn working from home into a powerful career choice. Author and Salesforce executive Karen Mangia teaches listeners how to: build the future of work in any kind of space: ideas for your home office that fit anywhere; create personalized time management routines designed specifically for remote productivity, impact, and balance - even while wearing your sweatpants; deal with Zoom fatigue; and more.

If You Want to Escape the 9-to-5 Grind and Build Your Own Ecommerce Empire, This Beginner's Guide to Selling Private Labels on Amazon FBA is Your Golden Ticket. Are you tired of watching others achieve financial freedom while you're stuck in the soul-crushing rat race, desperately yearning for a way out? Have you ever dreamed of breaking free from the shackles of your 9-to-5 job and finally taking control of your time and income, but don't know where to begin?

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

Publicamos el best-seller internacional "Reinventar las organizaciones", que presenta el próximo estadio en el progreso de las organizaciones humanas. Uno de los libros de management más aclamados e importantes de los últimos años. Es como ver el futuro. Reinventar las organizaciones es un libro distinto, que rompe con el enfoque tradicional de los libros de management.

Never fall in love with your roommate… I am not going to fall in love with Albie King. That was the first thought that passed through my mind when I met my new landlord. For four months, I’ve managed to keep my distance. Lord knows, I don’t need another rich playboy to break my heart. One was enough for any girl. But Fate, it seems, has other ideas. First, I find out what Albie does at the weekends, and I lose one quarter of my heart. Then, I discover what happened to the dogs he loved, and the quarter becomes a half. Next, I watch him be a hero when the storm hits the Ark, and the ...

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Holacracy distributes authority and decision-making throughout an organization and defines people not by hierarchy and titles but by roles. Holacracy creates organizations that are fast and agile and that succeed by pursuing their purpose, free from the tyranny of top-down planning that's instantly out of date. This isn't anarchy - it's quite the opposite.

More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder. Million Dollar Weekend offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality.

Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.