New Career

As more and more people embark on the idea that small business ownership and entrepreneurship may be the only path of finding monetary and personal success in a very crowded and ever evolving global economy, it only made sense for me to create a powerful blueprint that would highlight all aspects of business mastery.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The culmination of master psychiatrist Dr. Irvin D. Yalom's more than 35 years in clinical practice, The Gift of Therapy is a remarkable and essential guidebook that illustrates through real case studies how patients and therapists alike can get the most out of therapy. The best-selling author of Love's Executioner shares his uniquely fresh approach and the valuable insights he has gained - presented as 85 personal and provocative "tips for beginner therapists".

Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual potential, coining the terms “fixed” and “growth” mindset: in a “fixed” mindset, talent and intelligence are viewed as predetermined traits, while in a “growth” mindset, talent and intelligence can be nurtured. In Cultures of Growth, Dweck’s protégé, Mary Murphy, a social psychologist at both Stanford and Indiana University, shows that mindset transcends individuals.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

I’m pregnant by one man. And in love with another. I’m in ten kinds of trouble. I’ve always had a secret crush on Henry West. He’s my kinda guy. Tall. Big. Quiet. Gentle, but with muscles that tell you he could wrestle a bear for you if he had to. I met him when I was twenty-one, but he was engaged, and I was with Cam. So nothing has ever happened between us. Despite the fact that we work together. That when he thinks I’m not watching, he looks at me as if he’s picturing me naked. As if he’s debating what position to take me in. As if he’s thinking about how I might taste. ...

Thinking of turning your passion for crafting delightful drinks into a thriving business? 'How to Start a Home-Based Bartending Service' is your go-to guide. This book walks you through setting up your business, perfecting your drink offerings, navigating legalities, and reaching clients—all from your home. With professional insights, practical steps, and creative tips, this guide will help you transform your bartending skills into a lucrative home business. Discover the potential of personal service packages, mobile events, and signature drinks with this all-encompassing resource.

LLC formation is the number one way that business owners of all sizes can protect their personal assets! Protecting yourself and your business is more important and easier than ever - this book teaches you exactly how to form a limited liability company regardless of what stage your business is in or where you live. Are you a new or current business owner who worries about the financial future of your business or your own financial future?

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

This step-by-step guide leads you easily and clearly to successfully create the life you truly want and finally move from hoping to having.

Astroball is the inside story of how a gang of outsiders went beyond the stats to find a new way to win. When new Astros general manager Jeff Luhnow and his top analyst, the former rocket scientist Sig Mejdal, arrived in Houston in 2011, they had already spent more than half a decade trying to understand how human instinct and expertise could be blended with hard numbers. Astroball is the story of the next wave of thinking in baseball and beyond, at once a remarkable underdog story and a fascinating look at the cutting edge of evaluating and optimizing human potential.

Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.

Telling his story in "three chapters," Ram Dass explains how he moved from the structured academic world to wide-open experiences with psychedelics (and the Harvard experiments with Timothy Leary). Then in India, he met his guru, Neem Karoli Baba (Maharaji), who taught him to "just be here now." Ram Dass shares with us how we can all attain a state of well-being. The result is that we'll become more centered, and we'll learn to see the God in each other, which ultimately leads to an overwhelming sense of oneness with, and love for, our fellow humans.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.