Marketing Psychology

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

Introducing your gateway to becoming a master of influence and persuasion, "Persuasive Mastery" – the essential guide for anyone looking to elevate their communication skills, amplify their influence, and navigate the intricate world of human interaction with finesse and integrity. Dive into the captivating depths of persuasion with the groundbreaking book, "Persuasive Mastery," a comprehensive and engaging resource meticulously crafted for those seeking to unlock the full potential of their persuasive power. This transformative reading experience will guide you through the subtle art and...

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this guide empowers you to navigate the volatile world of finance with confidence. Learn effective risk management techniques, uncover behavioral biases, and unlock the keys to disciplined investing for long-term success.

A middle-aged woman enters a supermarket with a list of five items. However, she leaves with twenty products in her shopping cart, including an ice cream she hadn’t planned on taking home. What happened here? The bright colors of the packaging, the store's music, the strategic placement on a shelf near the checkout, and María’s mood (she was feeling a bit down that day, to be honest) all influenced her decision—or rather, decisions—without her even realizing it. This example clearly demonstrates how multiple psychological factors play a role in a purchasing decision. Consumer ...

The most important step in making a difference is having the willingness to learn. There is tremendous power in having information; it gives you an upper hand in getting to places that you aspire to be. With a determined spirit and mind, there is nothing that you cannot conquer. In this book, I have tried to give information on different topics that relate to day trading.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....