Marketing Communications

A lo largo de los años, he compartido algunos métodos de persuasión para usar en relaciones íntimas y románticas. Un ejemplo podría ser este: he escrito cosas sobre los efectos influyentes del tacto en una cita o compañero. Otros libros también han explorado los impactos convincentes de hacer pequeñas solicitudes antes de solicitar una cita.

There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes up the interest and make the customer want to know more and more. But, the experienced networker and entrepreneur Daniel Kern knows from personal experience: Even the best prepared Elevator Pitch interests a very small number of people. With his new approach "Elevator Pitch 2.0" success can be multiplied, while making less of an effort. In this guide, he gives an approach suitable for everyone to learn. As a successful networker Daniel Kern makes more than 90 percent of his sales through recommendations from his network. The Elevator Pitch 2.0 has already opened hundreds of doors for him.

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

Pourquoi cette série? Tout simplement parce que votre succès en dépend! Chaque jour, quel que soit le poste que vous occupez, vous devez persuader, convaincre et vendre. Votre succès en dépend! Le but de cet ouvrage est de faire de vous un meilleur communicateur, un négocia-teur plus influent, un vendeur plus efficace. Vous ne pouvez assurer la croissance de votre entreprise—et la vôtre—sans ces habiletés. Il est temps de tirer le meilleur de vos vies personnelle et professionnelle.

Imagine if every time you spoke in public - be it at a conference, event, webinar or Zoom presentation - you had people queuing up to do business with you. With the right tools, public speaking can help you to increase your influence, grow your business, and get you an ROI every time you speak. Beyond this, speaking helps you to be seen as a leading authority and go-to in your industry, becoming highly in demand as an individual, brand, or company.

Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!

Discover the secrets of effective customer interaction and watch your business grow. Contact, Care, Communicate contains insights gleaned from over two decades of successful training, research, and consultation in the field of customer service.

This book covers every conceivable aspect of business and personal networking, and considers networking as a way of life. The author has extensive training in both psychology and business development, and brings to bear both areas of expertise as the foremost expert in the psychology of networking. There are over 100 immediately useful networking tips, as well as numerous networking exercises that can be used by listeners and leaders of networking groups to increase personal awareness and build relationships.

Speaking from the Heart outlines how Angel Medina, mortgage professional, was able to use the power of honesty and communication in his work to transform his clients’ experiences and build lasting connections and teaches you the skills and mindset to do the same - to build the communication skills necessary to reach your clients, to do what other professionals in your industry won’t, and to build success in every area of your life as you become a top-notch professional in any career you choose.

Il linguaggio è una delle più importanti peculiarità dell'essere umano e ciò che gli ha permesso di evolversi in maniera del tutto differente dalle altre specie del pianeta. Tutti lo utilizziamo sin da piccoli con naturalezza per comunicare, ma farlo in maniera professionale, nel mercato di oggi che non lascia margini di errore, non è per niente facile.

Make more money faster! The difference between those that create fantastic results and those that don't comes down to one thing - foundations. Like a house you need to base your growth on solid foundational knowledge of how to build a network and what are the best success strategies.

Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience.

These techniques were used and developed by politicians, advertisers, Hollywood actors, and even presidents. When applied, they can help you persuade anyone standing in front of you according to their own beliefs, values, and strategies. This book is a complete, hands-on guide to the use of NLP in sales. It comes with practical step-by-step guides, sample conversations, and ample advice for the aspiring ultimate persuader!

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand.

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!