Marketing Communications

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

Sheeva Azma wears many hats: she's a scientist, journalist, educator, policy professional, storyteller, and marketer. She's also founder of the science communications company Fancy Comma, LLC. Sheeva wrote SCIENCE X MARKETING for those who are curious about the impact that science can have outside of the lab. Sheeva discusses the space between science and marketing, and the many ways in which her life's work exists at the intersection of these two spheres, and expands into related spheres, such as policy. As a science communicator, Sheeva loves the space she inhabits at the intersection of ...

For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers.

"Bueno, Bonito y Carito" es un manual de diferenciación para vender con dignidad. Muchas compañías no se diferencian; y aun si lo hacen, no lo comunican efectivamente, por lo que terminan siendo víctimas de competidores que sin ser mejores, se promueven mejor. Cuando el cliente no percibe diferencia, decidirá por la única variable que puede comparar: el precio. En este audiolibro aprenderá cómo diseñar y comunicar su diferencial para dejar de competir por precio.

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.