Marketing Communications

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand.

You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

The most important yet least understood skill in network marketing is coaching. This audio program will explain exactly how to coach anyone. The dream of network marketing is to create an increasing residual income. It is the promise why most people join the business. Unfortunately most people do not know how to create a residual income because they do not know how to coach someone until they are competent and confident and thus independent.

There is no life in mechanics. The Spirit is in the principles. This book contains a timeless message for anyone and everyone who endeavors to sell well and live free. Selling is an art, and there are universal, timeless laws that govern successful selling.

Der Niedergang von Opel und KarstadtQuelle, die Stagnation der Credit-Suisse-Gruppe und der Deutschen Bank haben eine gemeinsame Erklärung: falsches Marketing. Diese Unternehmen wenden fast ausschließlich US-amerikanische Formen des Marketings an. Das Ergebnis sind Pleiten und Unternehmenszusammenschlüsse. Diese Denkschule der Kommunikation wird Europas Unternehmen ruinieren, wenn sie nicht eigene Modelle verwenden. Klaus J. Stöhlkers Konzept der Euro-Kommunikation basiert auf bewährten und modernen, zielgruppenorientierten Instrumenten der Information und Kommunikation.

Critical thinking to solve problems and communication, especially writing, are the two most important skills managers look for in all hires. They are also two of the top skills of the most effective leaders. Get Your Ducks in a Rowe: Book 2 - Learn the A-D-A-P-T-E-R Method is a practical training tool and reference guide to help everyone think, write, present, sell, and execute in a simple, fun, and memorable time-tested approach.

内容紹介

「交渉を制するものが人生を制する――」

世界の著名人が絶賛の一冊!

世界一のサクセスコーチと呼ばれるアンソニー・ロビンズ、
不動産投資のロバート・キヨサキ、マーケティングの天才ジェイ・エイブラハム、
販売心理学のブライアン・トレーシーなど、各分野で「世界一」と呼ばれるトップたちと一緒の舞台に立つ唯一の日本人、大森健巳。

著者の提唱する「バリュークリエイト交渉術」は、従来の交渉の概念を覆す、まったく新しいコミュニケーション法。

目次

"Chapter1 無敵の交渉人"
"Chapter2 なぜコミュニケーションがうまくいかないのか？"
"Chapter3 あなたの言う通りに相手が動く仕組み"
"Chapter4 「YES」を生み出す7つの道具"
> "Chapter5 どこでも使えるバリュークリエイト交渉術"
"Chapter6 「バリュークリエイト交渉術フレーム」
Epilogue コミュニケーションこそ最優先の課題
オーディオ版特典対談音声

オーディオブック特典として、「売れるまでの時間―39秒」
著者 遠藤K....

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Network marketing has changed and is entering the big-money growth stage of its lifecycle. Now is the perfect time to join. Listen to Ed's exciting new vision, explaining this phenomenon and how everyone can exploit this chance of a lifetime.

Learn how networking can help you build your business. You'll discover types of networking opportunities to consider, how to give and get better referrals, using business cards, measuring your networking success, and much more.

This book is a short yet deep dive into the art of finding and closing freelance marketing clients. Using a simple four-step system, you can design your business to run smoothly and remove key bottlenecks in your client pipeline.

Ärger und Konflikte lösen mit der Gewaltfreien Kommunikation! In vielen Fällen gelingt es uns nicht, unserem Gesprächspartner mitzuteilen, was wir wirklich von Ihm wollen. Oft nehmen wir Dinge, die unser Gegenüber von uns möchte falsch wahr. Damit ist jetzt Schluss! Denn mit der Methode: Gewaltfreie Kommunikation lernen Sie ganz einfach Ihre eigenen Bedürfnisse und die Ihres Gegenübers besser wahrzunehmen. Der Schlüssel zu einem konfliktfreien miteinander ist achtsames Zuhören und eine achtsame Kommunikation.

Leading a Network Team is the highest paid and most rewarding role in Direct Sales/Network Marketing. The Challenge is that this leadership is different than any other form of leadership. It is much more than the basic individual skills such as Sponsoring, Motivation or Personal Development. You must master the three areas of Personal Leadership, Individual Leadership and Team Leadership.

With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur.