Marketing Communications

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes. This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and ...

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home.

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Introducing your gateway to becoming a master of influence and persuasion, "Persuasive Mastery" – the essential guide for anyone looking to elevate their communication skills, amplify their influence, and navigate the intricate world of human interaction with finesse and integrity. Dive into the captivating depths of persuasion with the groundbreaking book, "Persuasive Mastery," a comprehensive and engaging resource meticulously crafted for those seeking to unlock the full potential of their persuasive power. This transformative reading experience will guide you through the subtle art and...

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.