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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Why read this strategy book? Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level ...

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Selling Cash Secured Puts is One of the Most Lucrative but Easy to Learn Stock Option Strategies that there is. Especially when the Armored Bull is breaking it down for you. Don't be caught up in trading, guessing what you are doing, or searching for hours among hours for answers, when my books have all of that inside. Armored Cash Covered Puts is a fine beginner and novice book to get you into the mindset of what actually is involved in trading cash covered puts, and what they may look like etc. So grab this one, and flip through the pages and be bedazzled by your amazement. Learn to Trade...

A trio of McKinsey & Company veterans draws from a unique combination of psychology, neuroscience, and consciousness practices plus a combined 50-plus years of international board room experience to offer a unique approach to learning and leading with awareness and intentional choice, even amidst the most challenging circumstances.

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing aren't taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences.

In this book you will: Learn The Strategies That Successful Businesses Use For Optimal Cash Flow Management Tips on How to Use Business Credit Card Points and Rewards For Business Travel and Tax Deductions Learn How To Get Large Credit Lines With Business Credit Cards That Have No Utilization Rates. List of companies that offer Vendor Credit with Employee Identification Number instead of Social Security Number Learn how to get business credit cards with a personal credit score as low as 560 – 580.

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your textbooks in preparation for the GED exam. However, the truth is that the GED exam is a challenging test! Thorough preparation cannot be overlooked, therefore. That is why the author Jeff Morrow developed this GED Study Guide!

Call Sign Chaos is the account of Jim Mattis’ storied career, from wide-ranging leadership roles in three wars to ultimately commanding a quarter of a million troops across the Middle East. Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas - and short-sighted thinking - now facing our nation.

In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret - and the reason he has become both a great coach and one of the most sought-after motivational speakers in the nation - is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods that have earned him and his teams legendary status and gives you a 10-step plan of attack that will help you become a winner at anything you set your mind to.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Harvard Business Review called data science “the sexiest job of the 21st century,” so it's no surprise that data science jobs have grown up to 20x in the last 3 years. With demand outpacing supply, companies are willing to pay top dollar for talented data professionals. However…To stand out in one of these positions, having foundational knowledge of interpreting data is essential.

In Any Dumb-Ass Can Do It, Chairman Emeritus Garry Ridge tells the story of how he helped grow WD-40 Company into one of the world’s most recognized and beloved brands. How did he do it? By following the wisdom of Aristotle: “Pleasure in the job puts perfection in the work.”

We all have a lot to learn from the diary of a teacher named Esmé Raji Codell, an educator who has struggled to maintain individuality in the face of bureaucracy and whose defiant stand against mediocrity will reverberate in companies as well as classrooms everywhere.

Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes that the best teachers are also leaders, and the best leaders are also teachers. In examining how to lead and teach, renowned Harvard Business School professor Thomas J. DeLong takes the listener inside his own head and heart. He notes that, as teachers, we often focus more on our inadequacies and missteps than on our strengths and unique talents.

Have you ever had an intense conversation where the questions asked led to new discoveries you could not have imagined? That is the enlightening power of Samandy. The rich and, at times, emotionally-charged conversations inside may challenge you, even irritate you; but when they reveal the powerful message that lies beneath, it will leave you wanting more. If you have ever thrown your hands up and said, "What's the point? I'll never get what I want!", felt that chasing dreams is a waste of time, or felt cheated in life, then this fable may ring true for you as well.

Your Excuses End TODAY We're all guilty of it. We say we're going to do something and then we don't. We promise friends, family members, coworkers--anybody and everybody--that we're going to get sh*t done. But in the end, our money ain't where our mouth is. But why? Why do so many people continue to procrastinate? Why sabotage ourselves when we could be moving ahead, unlocking new opportunities and climbing to new heights? Truth be told, the world if filled with losers. Too many people make excuses for why they put things off, why they delay on work, struggle for success, struggle to manage...