Futures Market

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

What is the Future of Real Estate Marketing? It is NOT just another “how to” book on Real Estate Marketing. It is NOT about generating leads using Facebook ads or TikTok - yet these secrets will help you get qualified leads exponentially BETTER than you’ve ever gotten before. It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. The Future is in Positioning. All Marketers (including Realtors) are trying to figure out the fanciest way to target buyers and sellers on Facebook & TikTok and ...

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

The big idea of this book is to help you write your own book on the future of technology, finance, management, or business in under 30 days to build your profile as a leader and visionary. If you want to be taken seriously as a thought leader and expert, you need to have a book. And I know so many people who talk about “the book” they want to write. But years go by and it never happens. This book is my attempt to help would-be authors everywhere tell their stories and share their visions with the world.

"Carbon Credits: From Origin to Present and Future Applications" is a definitive guide that bridges environmental science, global policy, and frontier technology to demystify the evolving world of carbon markets. Written by industry expert Ron Legarski, this book offers a rigorous and accessible journey through the lifecycle of carbon credits—from their roots in international agreements to the cutting-edge role of AI, blockchain, and decentralized verification systems. Structured with clarity and depth, this book examines regulatory frameworks, verification protocols, emissions trading ...

Dive deep into the electrifying world of esports monetization with 'Game Changer: The Ultimate Guide to Monetizing Esports'. As the esports scene witnesses unparalleled growth, there lies a treasure trove of opportunities waiting to be unearthed. Inside, you'll explore: 🎮 A panoramic view of the global esports market, covering major regions and their distinct characteristics. 🎮 Proven strategies and untapped avenues for monetizing esports, from sponsorships to broadcasting rights. 🎮 In-depth insights into current trends shaping the future of the esports landscape. 🎮 Exclusive ...

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.

Are you struggling to connect with your customers in today's fast-paced, ever-changing market? Do you want to build a loyal, engaged community around your brand that goes beyond simple "likes" and "follows"? In today's digital age, simply having an audience is no longer enough. To truly succeed, you need to build a passionate, engaged community around your brand one that not only supports your business but also helps it grow and thrive in the face of any challenge. This game-changing book is your step-by-step guide to building a powerful online community that drives real results.

We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Are you ready to take control of your financial future, build lasting wealth, and achieve true financial independence? In Building Wealth and Financial Independence: A Comprehensive Guide to Building Wealth, Navigating Retirement, and Securing Your Future, financial expert Alex Morgan offers a practical roadmap to transform your relationship with money and unlock the life of freedom you’ve always dreamed of. This book is more than just a financial guide—it’s a step-by-step blueprint that covers the essential strategies for growing your wealth, eliminating debt, and ensuring you retire...

The Promise of Blockchain delivers a clear, insightful, and surprisingly entertaining guide to one of the most hyped—and most misunderstood—technologies of our time. Economist and futurist Jason Schenker cuts through the confusion, decoding blockchain, Bitcoin, and crypto-assets for business professionals, investors, policymakers, and tech-curious readers alike. From poolside conversations with Federal Reserve officials to private briefings at NATO, Schenker has been on the front lines of blockchain’s rise. In this book, he distills years of research, speaking, and advising into a ...

The #1 skill your child won’t learn in school — yet it will shape their entire future. What if your child could confidently save, spend, and invest before they even hit their teens? Kids & Money: Mastering the Art of Wealth turns financial education into a colorful, story-driven experience that actually sticks. Packed with vibrant illustrations, practical lessons, and interactive activities, this all-in-one financial handbook is designed for kids ages 8 to 13 who are ready to start thinking smart about money. Inside this full-color guide, your child will discover: How Emma and Ethan, a ...

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever

“Si existe algún atajo en el trading probablemente sea este libro” ¿Eres ya un trader experimentado? ¿Quieres conocer estrategias de trading avanzadas? ¿Estás estancado en tu operativa? Bienvenido al libro que está rompiendo esquemas: WYCKOFF 2.0: ESTRUCTURAS, VOLUME PROFILE Y ORDER FLOW. Rubén Villahermosa, bestseller en Amazon y trader independiente, revela en este libro una estrategia de trading profesional basada en dos de los conceptos más potentes del Análisis Técnico: el mejor análisis del precio junto con el mejor análisis del volumen. En este libro aprenderás… ...