
Zconomy
How Gen Z Will Change the Future of Business—and What to Do About It
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Narrado por:
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Jason R. Dorsey
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Denise Villa
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters.
Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next 20 years. Those that don’t will be the losers or become extinct.
Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.
In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?
This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR, or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
©2020 Denise Villa (P)2020 HarperCollins PublishersLos oyentes también disfrutaron...
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Win at All Costs
- Inside Nike Running and Its Culture of Deception
- De: Matt Hart
- Narrado por: Josh Bloomberg
- Duración: 13 h y 38 m
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In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency, part of an investigation into legendary running coach Alberto Salazar, an endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
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Nicely done
- De Pete Sakalowsky en 09-23-21
De: Matt Hart
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Homer and His Iliad
- De: Robin Lane Fox
- Narrado por: Steve John Shepherd
- Duración: 16 h y 44 m
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The Iliad is the world’s greatest epic poem—heroic battle and divine fate set against the Trojan War. Its beauty and profound bleakness are intensely moving, but great questions remain: Where, how, and when was it composed and why does it endure? Robin Lane Fox addresses these questions, drawing on a lifelong love and engagement with the poem. He argues for a place, a date, and a method for its composition—subjects of ongoing controversy—combining the detailed expertise of a historian with a poetic reader’s sensitivity.
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Masterful!
- De J. C. Weaver en 01-08-24
De: Robin Lane Fox
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Still Distracted After All These Years
- Help and Support for Older Adults with ADHD
- De: Kathleen G. Nadeau PhD
- Narrado por: Susannah Jones, Kathleen G. Nadeau PhD
- Duración: 9 h y 10 m
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ADHD in adults is one of the most common disorders. Living with ADHD in our later years is hugely influenced by multiple factors: co-occurring issues, such as anxiety, depression, low self-esteem, and learning disorders combined with a heightened level of stress, the presence or lack of support from others, and the number of people we are responsible for, can complicate and intensify the effects of ADHD. The good news is that you’ve come to the right place to learn more about how older adults with ADHD can lead calmer, happier, more productive lives.
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Diagnosis at 61 thank you
- De SzQ en 02-26-25
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Permanent Distortion
- How the Financial Markets Abandoned the Real Economy Forever
- De: Nomi Prins
- Narrado por: Ellen Archer
- Duración: 10 h y 3 m
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It is abundantly clear that our world is divided into two very different economies. The real one, for the average worker, is based on productivity and results. It behaves according to traditional rules of money and economics. The other doesn’t. It is the product of years of loose money, poured by central banks into a system dominated by financial titans. It is powerful enough to send stock markets higher even in the face of a global pandemic and threats of nuclear war. Nomi Prins relentlessly exposes a world fractured by policies crafted by the largest financial institutions
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The I hate Trump rant
- De Whitney J Brown en 10-16-22
De: Nomi Prins
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Tough Titties
- On Living Your Best Life When You're the F-ing Worst
- De: Laura Belgray
- Narrado por: Laura Belgray
- Duración: 8 h y 13 m
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Tough Titties is one big permission slip to be a dork, a sometimes-unspiritual slacker, a late bloomer and, ultimately, 100% yourself. It’ll also have you snort-laughing in public and tapping whoever’s nearby to say, “Lemme read you one more part!” Which is annoying, but tough titties.
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Plum! jinx!
- De Emily en 07-19-23
De: Laura Belgray
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Accountable
- The Rise of Citizen Capitalism
- De: Michael O'Leary, Warren Valdmanis
- Narrado por: Joe Knezevich
- Duración: 9 h y 5 m
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
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mandatory reading
- De joseph en 02-01-21
De: Michael O'Leary, y otros
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Comfortably Numb
- The Inside Story of Pink Floyd
- De: Mark Blake
- Narrado por: Graeme Malcolm
- Duración: 17 h y 4 m
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Mark Blake draws on his own interviews with band members as well as the group's friends, road crew, musical contemporaries, former housemates, and university colleagues to produce a riveting history of one of the biggest rock bands of all time. We follow Pink Floyd from the early psychedelic nights at UFO, to the stadium-rock and concept-album zenith of the '70s, to the acrimonious schisms of the late '80s and '90s.
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This book is Everything!
- De Dana en 11-22-18
De: Mark Blake
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The Spy Who Knew Too Much
- An Ex-CIA Officer’s Quest Through a Legacy of Betrayal
- De: Howard Blum
- Narrado por: Steve Hendrickson
- Duración: 10 h y 6 m
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On a sunlit morning in September 1978, a sloop drifts aimlessly across the Chesapeake Bay. The cabin reveals signs of a struggle, and “classified” documents, live 9 mm cartridges, and a top-secret “burst” satellite communications transmitter are discovered aboard. But where is the boat’s owner, former CIA officer John Paisley? One man may hold the key to finding out. Tennent “Pete” Bagley was once a rising star in America’s spy aristocracy, and many expected he’d eventually become CIA director.
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The, too long, story of an obsession
- De Tony en 10-30-22
De: Howard Blum
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The Wrong Stuff
- How the Soviet Space Program Crashed and Burned
- De: John Strausbaugh
- Narrado por: LJ Ganser
- Duración: 8 h y 36 m
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In the wake of World War II, with America ascendant and the Soviet Union devastated by the conflict, the Space Race should have been over before it started. But the underdog Soviets scored a series of victories—starting with the 1957 launch of Sputnik and continuing in the years following--that seemed to achieve the impossible. It was proof, it seemed, that the USSR had manpower and collective will that went beyond America's material advantages. They had asserted themselves as a world power. But in The Wrong Stuff, John Strausbaugh tells a different story.
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Limited storyline repeated over and over as the book slowly winds along.
- De Dr. Michael B en 05-04-25
De: John Strausbaugh
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Money
- The True Story of a Made-Up Thing
- De: Jacob Goldstein
- Narrado por: Jacob Goldstein
- Duración: 5 h y 37 m
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The cohost of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs.
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well researched and written but,
- De C&S en 09-29-20
De: Jacob Goldstein
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The Inside Game
- Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves
- De: Keith Law
- Narrado por: Rhett Samuel Price
- Duración: 8 h y 22 m
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In this groundbreaking book, Keith Law, the ESPN baseball writer and author of the acclaimed Smart Baseball, offers an era-spanning dissection of some of the best and worst decisions in modern baseball, explaining what motivated them, what can be learned from them, and how their legacy has shaped the game....
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Narrator is negative value compared to replacement
- De Daniel W. Franzen en 11-28-20
De: Keith Law
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The Art of Invisibility
- The World's Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data
- De: Kevin Mitnick, Robert Vamosi, Mikko Hypponen
- Narrado por: Ray Porter
- Duración: 9 h y 17 m
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Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".
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Limited value for the average person
- De James C en 10-14-17
De: Kevin Mitnick, y otros
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Basic Economics, Fifth Edition
- A Common Sense Guide to the Economy
- De: Thomas Sowell
- Narrado por: Stefan Rudnicki
- Duración: 28 h y 6 m
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In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on commonsense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.
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Great book
- De Eve en 07-28-24
De: Thomas Sowell
Lo que los oyentes dicen sobre Zconomy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Emily Workman
- 03-16-23
Very interesting
Great data and extremely interesting to hear what the future holds and how things are evolving and what each generation is going to need to do to connect and prepare for.
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- Carol Crouse
- 10-07-24
Fax and suggestions
What I like most of this is that the Contant was based on actual research with Gen Z. The chapters were filled with information from Gen Z on how to communicate with them, work with them and approach them. The narration was a little on the slow side and I had to increase the rate. Otherwise perfection of bounds and I highly recommend this one.
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- Amazon Customer
- 12-27-21
interesting entry into understanding GenZ
data in the book is strong but the voices reading the books were not my fav. listened thru because the content was so good.
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- Xavi Fajardo Figueroa
- 06-19-21
Un libro lleno de inform útil
Este libro me gustó porque me ayuda a comprender un poco más laa generación que está por entrar a la fuerza laboral. Lo recomiendo
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- Dale Seefeldt
- 03-03-22
Excellent Insight!
This is probably one of the best books a business person could listen to. It provides such insights into this generation. Insights that businesses need to adopt. Understanding this generation can significantly improve the performance of a company, small and large. I crave for more.
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- Sandmoose
- 01-13-23
We are doomed...
Very good book and I am glad I read it. Written from a Gen Z perspective, it is a like looking into a foreign land for a Gen X like me. The book extolls the greatness of the generation but goes on to explain how the entire world has to change to make them successful. Looking ahead to the generation after them makes me realize the future is bleak. We have an entire generation that can't think for themselves and must be spoon fed reality or given a "safe space" to hide from reality all together. This clarifies the affects of what happens when everyone gets a trophy...
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