Entrepreneurship Marketing

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

El marketing digital no cambia lo que eres solo te hace llegar a más gente. Para Juan Lombana el marketing digital no es una varita mágica que vende lo que sea, ni son un montón de trucos para persuadir a la gente y hacerse rico. Click Swipe Tap Tap contiene todos los consejos de marketing digital (y muchísimos chistes malos) que Juan comenzó a desarrollar desde que entro a Google a los 19 años, con los que ha ayudado a cientos de miles de emprendedores al rededor del mundo y que lo han convertido en caso de éxito reconocido por Facebook.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

The exact qualities that bring an individual to found a start-up company (their brilliance and expertise) are what prevent them from achieving the success they are looking for - this is the paradox that is entrepreneurship. What starts out as freedom and financial independence turns into grueling hours and added stress and bills. But successful five-time entrepreneur Curtis Morley is here to help. He shares that every entrepreneur is typically doing the same 15 things wrong or just not doing them at all - regardless of industry or business type.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Anyone can set aside 15 minutes a day to start building their financial freedom. How can we do this? With hyper-efficient ninja tricks, shortcuts, and focus on the activities that will pay off now. Learn how to make invitations and appointments in seconds, with no rejection. Get immediate decisions from our prospects without long, boring sales presentations. Instead of chasing people, plant seeds so they will come to us.

In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.

In 2010, Tommy Mello became the sole owner/operator of a single garage door service business with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they, too, can in Home Service Millionaire. If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day.

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Mastering the Real Estate License Exam is your complete audio guide to exam success. Whether you're commuting, exercising, or multitasking, transform idle time into productive study sessions!

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

Discover network marketing secrets to grow your business, such as taprooting, the art of sponsoring a circle of influence, how to grow your business through social media, how to utilize events and expos, creating a recruiting mindset, and much more.