Education Marketing

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

Press Ganey's chief nursing officer Christina Dempsey has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM.

Debunking The Myths and Embracing Technology to Enhance Your Work I want you to assume that your company has recently recruited a research assistant. This isn't just any assistant; this one has passed the bar exam, the MBA operations exam, and the exam for a medical license, is fluent in all languages, can write software code in all languages, and has essentially read every book published before 2021. Not to mention that they use flawless grammar. This is my perspective on ChatGPT. AI lacks human traits like empathy, creativity, and critical thinking, yet it can automate some tasks and ...

If you have ever gotten lost in the jargon of Wall Street, you aren’t alone. Professional money managers and traders often sound like they're speaking a foreign language, which can leave small investors at a disadvantage. Understanding what they're actually saying will help you make smarter investing decisions. With that in mind, here's a primer on the A to Z of the Wall Street universe. This practical glossary of Wall Street terms covers everything from investment fundamentals to the sophisticated terminology of contemporary finance.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Is our national debt really a threat? What is a “mild” recession, exactly? If you’re worried about your bank account balance, job security, or mortgage rate, what data should you be keeping tabs on? For anyone trying to make sense of disorienting headlines, there’s no better interpreter than Kyla Scanlon. Through her trademark blend of witty illustrations, creative analogies, and insights from behavioral economics, literature, and philosophy, Scanlon breaks down everything you need to know about how money and markets really work.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

Are you tired of watching others build wealth through real estate investing while you're on the sidelines? Imagine earning passive income, creating a profitable property portfolio, and securing valuable assets, even starting with little to no capital. Easy Real Estate Investing for Beginners is your step-by-step guide to navigating the real estate market, securing smart property investments, and maximizing returns while minimizing risk.

From 0 to 10K The Ultimate Guide to Starting a Digital Marketing Agency Online INCLUDES: Free Bonus Video Course On Last Page as a Special Thank You For Enjoying Your Reading Experience! Are you ready to take your digital marketing skills from zero to ten thousand? Look no further than 'From Zero to Ten Thousand: The Ultimate Guide to Starting a Digital Marketing Agency Online.' This comprehensive guide will lay the foundation for building a successful digital marketing agency, covering everything from defining your niche to setting SMART goals. Quick Start Guide: See the exact strategy, ...

Unlock Your Potential as an Online Tutor: A Comprehensive Guide to Building and Scaling Your Tutoring Business In today’s digital age, online tutoring has become an essential resource for students seeking personalized support and guidance. This book serves as your ultimate roadmap to success in the world of online education. Whether you're an experienced educator or just starting your tutoring journey, this guide provides you with the knowledge and tools you need to thrive. Inside, you will discover: Proven Strategies: Learn how to identify your niche, attract clients, and build a strong ...

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.