Customer Development

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

The last Instagram marketing guide you will ever buy. Every single growth hack you need to know in order to get 20,000-plus relevant followers fast - and then convert them into loyal customers.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Empower others to achieve their dreams and guide them along the right path with online courses that engage, inform, and inspire…while you hit the entrepreneurial bullseye!

If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.

Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

« I'm the founder of a B2B SaaS company, and came across Lean B2B in the early days of my journey. This was hands down one of the most insightful and enlightening resources that got me started. Loved the tactical advice and exercises sprinkled throughout the book. » - Joseph Quan, Twine Labs Co-Founder & CEO, Inc. 30 Under 30 A proven process to get from idea to product-market fit in B2B. Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) Customer Development to help entrepreneurs focus on the right actions each step of the way...

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

Do you want to make money on your own by letting your creative side shine? If you want to make beautiful balloon garlands and learn the ins and outs of the business, then this book is for you! Here’s the deal: You may love the idea of starting your own balloon business, but you have no idea where to get started. Fortunately, this book will give you the road map you need to build a balloon business that you will love, and the best part is that you can start this business from the comfort of your own home.

Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.

Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise. Because our brains are wired to pay attention to certain things, when you build your message on three key (research-backed) strategies, you will bypass the brain’s defenses, stand out from the crowd, and influence decision makers to choose you...every single time. This audiobook tells you how.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships. But online gurus are lying to you about scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you. For a long time, marketers--specifically in the online space--have been making bolder and bolder promises.

You’re about to discover how to shortcut the long “client selling cycle”…for a much shorter, easier one. We’ll show you and prove how offering Yelp claiming services is a gold mine. This new course covers the #1 reviews site as a marketing tool for business owners. We’re teaching the best door opener system yet. A low-cost entry for the clients but easy to stair-step your way to a bigger paid client. It is simple to outsource and set it and forget it.

Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.