Customer Development

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.

In this comprehensive guide, delve into the world of Generative Pre-trained Transformers (GPTs) and learn how to create, customize, and monetize your own AI models. From understanding the fundamentals of GPTs to crafting tailored solutions for content creation, coding assistance, customer support, and more, this book offers step-by-step guidance. Explore ethical considerations in AI development, optimize data training, and fine-tune your GPTs for maximum efficiency. Embrace the future of technology with this practical handbook, empowering entrepreneurs, developers, and AI enthusiasts to ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

Competition in business is very stiff with every business trying to earn a good share of the market. The number of customers the business has determined its success in meeting its goals. With businesses coming up and leaving the market, organizations have had to advance their strategies for enhancing their business relations. There are different stakeholders in businesses that play key roles in the success of the business. Running a business requires input from different persons and organizations. A business can’t exist in isolation as it needs its customers, suppliers, investors, the ...

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Inside our clothes we are all naked - and sometimes we should sit in a business meeting and think how ridiculous we would all be if we saw ourselves like that.This thought is the ultimate counter to pomposity - and that's an enemy to all of us. If you keep in mind how ridiculous we all are, then, strangely enough, the world becomes a kinder, more reliable place, and you start to understand people, and how to influence them and persuade them in a different way.And that is vital. Business development is primarily about people - and when you boil it down, it is about changing people's minds. ...

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

#1 Amazon Bestselling Book! Don't let your competitors beat you to this powerful, game-changing book! Who Is This For? If you are in business as a Healthcare Provider, a Medical Clinic, a Diagnostic Center, a Healthcare Manager, a Front Office Team Member, Back Office Medical Assistant, Supervisor, Medical Biller, or someone who interacts directly with patients, AND… • You’re sick and tired of losing valuable patients • You’ve had enough of the gut-wrenching stress and dejection every time patients leave your practice • You want to halt the trend of finding out that your angry ...

This book is your invitation to discover the essential skills every entrepreneur needs to thrive. The journey begins with the power of big dreams and the courage to lay strong business foundations. Readers learn how to transform raw ideas into actionable strategies that fuel real growth. Financial mastery is revealed as the heartbeat of every thriving venture, guiding owners through cash flow, payments, and protection. The book explores marketing magic, showing how even the smallest business can reach a global audience. Social media becomes a daily superpower, helping owners connect and ...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.