Creative Marketing

Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling. Can you outsmart your potential customers when they look for your products and services? Is it indeed possible to make customers a precious part of your close family? It's significant, without knowing your customers well, you may create a superior product and still bring wrong customers to your shop; but remember, it's the most prime opportunity to create loyal customers. There's no necessity to have the demand of your product when you are launching it but if ...

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

In her book Selling in a Skirt, Judy Hoberman offers invaluable and proven insights into how gender differences can affect sales outcomes, and the tools and strategies to drive real results in today's marketplace. Judy offers a suite of workshops, seminars, and coaching programs that compliment her highly successful book. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy's humorous stories about how men and women sell, manage, recruit, and supervise differently will enlighten you in learning how both genders can support each other's successes in a more productive way.

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

Book Marketing Secrets unveils the underlying recipe for creating perennial best sellers. It uncovers the secrets applied by the most successful authors and publishing houses today. Take a look behind the curtains, and discover what authors like J.K. Rowling, Russell Brunson, and Mark Dawson are doing differently in order to celebrate breakthrough success in book publishing.

Every salesperson needs a great leader, and every great leader needs Sellership! In this inspirational tale, authors Ben Ward and Greg Reid introduce you to Matt, a sales trainee, Rae, his mid-level sales leader, and Dan, their senior leader and division president. As the characters face challenges unique to their roles, they discover memorable principles and strategies that pave the way to their success. Entertaining and insightful, Sellership is the success roadmap for salespeople and leaders alike!

Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will:. Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

In this book you’ll find: The various platforms where you can upload directly (and the ones that will be opening shortly) The different ways you can create audiobooks, including through artificial intelligence (and whether this is a wise use of time or not) Why audiobooks have become a necessity rather than an afterthought and how retailers are helping to market them The audio-streaming industry and how it’s shaping the course of audiobooks How to market your audiobooks

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.

In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

No! Not another audiobook on podcasting...It's not what you think. We get straight to the fun stuff here. Here's what this audiobook is: Five proven ways to grow your audience fast, a set of simple plug-n-play strategies and tactics you can use to grow any podcast big or small, new, or old, uncommon ways to gain influence, credibility, and build an audience with consistency, and collection of stories and accounts form real people I've worked with and helped and the results we've helped them achieve.

Whether you're a high flying business tycoon or an ambitious entrepreneur starting your first business venture, one thing is certain, in today's business world you need to have an influential and visual presence across the social media. This book collection will take you through the setting up and development of a blog, Pinterest, Facebook, Linkedin and Twitter accounts. For any type of business these social media platforms are essential for marketing and promoting through the Internet....

Do you want to learn copywriting hacks? Do you want to increase sales with persuasive content? Then this audiobook is for you. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more, when you discover the right words that make people buy. Putting the right words on paper and online is the single most profitable skill everyone can learn. If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this audiobook is for you, especially if you're not making as many sales as you want to right now.

Would you like to secure your financial future, support your family, and control your time? Are you secretly jealous with those people who can make thousands of dollars each day through investing? If you’ve answered "yes" to any of these questions - this book is for you!

YOU HAVE A BOOK, NOW IT'S TIME TO TURN IT INTO MULTIPLE STREAMS OF INCOME Income from book sales is just the beginning! Your book can be turned into dozens, if not hundreds, of income streams, and Honorée Corder is just the person to help. With more than a dozen and a half six- and seven-figure income streams created over the past two decades, she's written the book you need to repurpose your book's content into new revenue! YOU'LL LEARN: Why monetizing your book is a fantastic idea What to consider before you pick an income stream to pursue The basics of building a new income stream About...

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking.

While launching and selling physical products on Amazon is an amazingly profitable opportunity, the risks can become overwhelming for many sellers. I've launched over 1000 private label products on Amazon to date, created over 53 unique brands, and sold 17 businesses and I have to admit that it doesn't have to be that difficult. If I would have only done this successfully once, I'd call that luck.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

The single most effective step any real estate agent can take to raise his or her business to higher levels is to work from an effective business plan. Whether new to the business or already a top producer, every agent can benefit from the three parts of an effective plan - establishment of meaningful goals, determination of effective methods, and a means for staying on track. In this book by longtime real estate broker, trainer, mentor, and coach Matt Williams, you will learn why working from a detailed plan is critical to your success.