Creative Careers

Above the Line: How to Create a Company Culture That Engages Employees, Delights Customers, and Delivers Results offers all leaders a handbook for leveraging an organization's culture to engage staff, increase customer satisfaction, and streamline business performance. A groundbreaking work, this book reveals what it takes to achieve optimum results from your organizational culture without employing the use of external consultants. This organic, in-house approach to company culture transformation saves both time and money.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

Who are the greatest innovators in the world? You're probably thinking Steve Jobs, Thomas Edison, and Henry Ford - the usual suspects.

This book isn't about them. It's about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they're not in Silicon Valley. They're in the street markets of Sao Paulo and Guangzhou, and the rubbish dumps of Lagos. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

Hi, my name is Fiona Ferris and I have made it my life's work to become a 'chic success', the soft way. The feminine way. The easy and fun way. I love to make things happen, but I want it to be light and playful too. Life is too short to do anything unpleasant or difficult! If you too want to be 'a success story' but can't, honestly, really be bothered doing it the hard, boring, dry, way, this petite book is for you. In it I go through one-hundred of my favourite ways to motivate yourself, inspire great actions, and make your life fabulous and fun.

We, as a society, need to people better. In workplaces and beyond, it's time to move beyond outdated systems that fail to honor the diverse ways people think, feel, and engage. Creating Cultures of Neuroinclusion provides a groundbreaking framework for building truly inclusive spaces where all individuals, regardless of neurotype or functioning style, have the opportunity to thrive.

You have the opportunity to lead: to show up with confidence, connected to others, and committed to a purpose in a way that inspires others to follow. Maybe it's in your workplace, or in your relationships, or simply in your own life. But great leadership - leadership that aligns teams, inspires action, and achieves results - is hard. And what makes it hard isn't theoretical, it's practical. It's not about knowing what to say or do. It's about whether you're willing to experience the discomfort, risk, and uncertainty of saying or doing it.

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.

Wondering how to reconcile your calling with your need to make a living wage, or what to do once your art starts selling, or how to achieve success in your field, or what it even means to be successful? David Nichtern offers his lived, learned experience as an entrepreneur, musician, and Buddhist teacher to first help you figure out what "success" means to you and then show you how to get there. He offers advice on the creative process and principles of business and ethics, and provides mindfulness exercises to help you integrate inspiration and aspiration, vocation, and avocation.

Dive into the future of passive income with "ChatGPT Side Hustles" by Alec Rowe. This comprehensive guide unveils over 85 innovative side hustle ideas leveraging the power of AI to boost your income, create new cash flows, and secure a competitive edge.

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art - through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools - and the confidence - to turn your passion into a profitable business.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

The faster the world moves, the more important it becomes to slow down and look within for what makes us truly happy. If you measure success by the quality of your life rather than just by material achievements, then the timeless wisdom of this book will speak directly to your heart and soul. For more than 50 years, this classic inspirational guide has helped hundreds of thousands of people to move through obstacles and invite all-round success fully into their lives.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

As you spend more time in your Genius Zone, if you’re like me and others, you will enjoy more aliveness and joy than you ever imagined possible. You will “follow your bliss,” do what you love and more importantly, stop doing what you don’t. In other words, you will gain the confidence to stop doing things that keep you out of your Genius Zone. You will enjoy more energy to pursue your heart’s passion as your magnificence shines. When asked how he carved the statue “David,” Michelangelo said something like, “I visualized David in the stone. Then, I chiseled away everything ...

How to Navigate the World as an ISFP A Soulful Guide to Living Authentically, Creatively, and at Peace with the World Do you ever feel like the world moves too fast for your gentle spirit? Are you deeply in tune with beauty, emotion, and meaning - but unsure how to fully express yourself in a noisy, demanding world? You’re not alone - and you don’t need to change who you are to thrive. How to Navigate the World as an ISFP is a heart-centered, practical, and empowering guide for individuals with the ISFP (Introverted, Sensing, Feeling, Perceiving) personality type. Whether you identify ...

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.