Consumer Products

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Galein, the Terrible Man, fearing the darkness he sees in his own soul, has retreated into the monastery of Sheogarath, hoping to find solace and peace. But a new evil has come to the land of Uruad, a creature of such malevolent hatred that threatens to consume the Earth. It is a werewolf. Galein will have to confront more than the darkness he sees in himself, or watch the world die.

Unlock your potential and excel in the CLEP Principles of Marketing Exam with this comprehensive study guide. Designed to help you master essential concepts, this guide covers all key topics, ensuring you are well-prepared for success. Explore the pivotal Role of Marketing in Society, understanding how marketing drives economic growth, fosters innovation, and shapes consumer behavior. Delve into the importance of Ethics in Marketing, focusing on ethical decision-making and corporate social responsibility. Gain insights into the unique strategies of Nonprofit Marketing and the complexities ...

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...