Consumer Behavior

Lista de productos
    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99

  • Precio regular: $11.17

    • Why We Love (or Hate) Everyday Things
    • De: Don Norman
    • Narrado por: George Newbern
    • Duración: 7 h y 23 m
    • Fecha de lanzamiento: 11-28-23
    • Idioma: Inglés
    • 4.5 out of 5 stars 7 calificaciones
    • Why attractive things work better and other crucial insights into human-centered design....

    Precio regular: $17.19

    • The Economics of Manipulation and Deception
    • De: George A. Akerlof, Robert J. Shiller
    • Narrado por: Bronson Pinchot
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 02-09-16
    • Idioma: Inglés
    • 4 out of 5 stars 348 calificaciones
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Precio regular: $19.95

    • How to Use Psychology to Influence Human Behavior
    • De: Nick Kolenda
    • Narrado por: Mike Norgaard
    • Duración: 6 h y 6 m
    • Fecha de lanzamiento: 09-18-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Precio regular: $19.95

    • Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
    • De: Robert Wachter
    • Narrado por: Benjamin Wachter
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 03-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....

    Precio regular: $24.95

    • How to Learn What Customers Need but Don't Tell You
    • De: Andrea Olson
    • Narrado por: Rachel Perry
    • Duración: 4 h y 53 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Precio regular: $17.19

    • Create Zealots for Your Brand, Your Company, and Your Future
    • De: Patrick Hanlon
    • Narrado por: Alan Sklar
    • Duración: 7 h y 50 m
    • Fecha de lanzamiento: 05-17-06
    • Idioma: Inglés
    • 4 out of 5 stars 390 calificaciones
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Precio regular: $14.61

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16

    • Your 7 Triggers to Persuasion and Captivation
    • De: Sally Hogshead
    • Narrado por: Sally Hogshead
    • Duración: 8 h y 41 m
    • Fecha de lanzamiento: 08-10-10
    • Idioma: Inglés
    • 4 out of 5 stars 777 calificaciones
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Precio regular: $19.79

    • How to Make Good Ideas Great and Great Ideas Scale
    • De: John A. List
    • Narrado por: Will Damron
    • Duración: 8 h y 26 m
    • Fecha de lanzamiento: 02-01-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 319 calificaciones
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Precio regular: $18.00

    • De: Jared Schrieber
    • Narrado por: Nathan Agin
    • Duración: 8 h y 40 m
    • Fecha de lanzamiento: 05-04-23
    • Idioma: Inglés
    • 5 out of 5 stars 6 calificaciones
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Precio regular: $19.49

    • The Shockingly High Cost of Cheap Fashion
    • De: Elizabeth L. Cline
    • Narrado por: Amy Melissa Bentley
    • Duración: 7 h y 52 m
    • Fecha de lanzamiento: 12-27-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 164 calificaciones
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Precio regular: $14.61

    • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
    • De: Tien Tzuo, Gabe Weisert
    • Narrado por: Dan Woren, Tien Tzuo
    • Duración: 7 h y 41 m
    • Fecha de lanzamiento: 06-05-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 357 calificaciones
    • Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....

    Precio regular: $15.75

    • How We Relate to People, Products, and Companies
    • De: Chris Malone, Susan T. Fiske
    • Narrado por: Sean Runnette
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 10-15-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 67 calificaciones
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Precio regular: $16.23

    • Building a Brand People Love from Day One
    • De: Emily Heyward
    • Narrado por: Lisa Flanagan
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 06-09-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 166 calificaciones
    • The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

    Precio regular: $15.75

    • De: Robert Collier
    • Narrado por: John Edmondson
    • Duración: 12 h y 12 m
    • Fecha de lanzamiento: 11-25-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 55 calificaciones
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Precio regular: $24.95

    • How Top Brands Create Engaging Experiences on Social Media
    • De: Dan Gingiss
    • Narrado por: Virtual Voice
    • Duración: 5 h y 46 m
    • Fecha de lanzamiento: 03-29-25
    • Idioma: Inglés
    • sin calificaciones
    • This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your ...

    Precio regular: $7.99

    • How Bad Habits Became Big Business
    • De: David T. Courtwright
    • Narrado por: Qarie Marshall
    • Duración: 9 h y 15 m
    • Fecha de lanzamiento: 05-06-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Precio regular: $19.31

    • The Three Ingredients of Leading Brands
    • De: Greg Creed, Ken Muench
    • Narrado por: Greg Creed, Ken Muench
    • Duración: 7 h y 30 m
    • Fecha de lanzamiento: 06-08-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 42 calificaciones
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Precio regular: $22.49

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