Consumer Behavior

Lista de productos
    • Why the Future of Business Is Selling Less of More
    • De: Chris Anderson
    • Narrado por: Christopher Nissley
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 07-11-06
    • Idioma: Inglés
    • 4 out of 5 stars 1,123 calificaciones
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Precio regular: $22.49

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 4 h y 12 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 222 calificaciones
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Precio regular: $13.50

    • How to Create Relevant and Memorable Experiences at Every Touchpoint
    • De: Nicholas J. Webb
    • Narrado por: James Foster
    • Duración: 7 h y 1 m
    • Fecha de lanzamiento: 12-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 177 calificaciones
    • What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....

    Precio regular: $20.00

    • How We Relate to People, Products, and Companies
    • De: Chris Malone, Susan T. Fiske
    • Narrado por: Sean Runnette
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 10-15-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 67 calificaciones
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Precio regular: $16.23

    • The Pursuit of Success, Love and What It All Means
    • De: Scott Galloway
    • Narrado por: Scott Galloway
    • Duración: 3 h y 35 m
    • Fecha de lanzamiento: 06-13-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Precio regular: $13.07

    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • De: Christopher Mims
    • Narrado por: James Fouhey
    • Duración: 11 h y 23 m
    • Fecha de lanzamiento: 09-14-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 206 calificaciones
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Precio regular: $24.29

    • How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
    • De: Susan Wilner Golden
    • Narrado por: Petrea Burchard
    • Duración: 5 h y 59 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 5 calificaciones
    • Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....

    Precio regular: $17.19

    • The Future Is Immersive
    • De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrado por: Graham Rowat
    • Duración: 5 h y 40 m
    • Fecha de lanzamiento: 12-19-23
    • Idioma: Inglés
    • 3.5 out of 5 stars 5 calificaciones
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Precio regular: $13.99

    • De: Jared Schrieber
    • Narrado por: Nathan Agin
    • Duración: 8 h y 40 m
    • Fecha de lanzamiento: 05-04-23
    • Idioma: Inglés
    • 5 out of 5 stars 6 calificaciones
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Precio regular: $19.49

    • De: Shep Hyken
    • Narrado por: Shep Hyken
    • Duración: 4 h y 42 m
    • Fecha de lanzamiento: 08-13-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 15 calificaciones
    • How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....

    Precio regular: $10.88

    • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
    • De: Tien Tzuo, Gabe Weisert
    • Narrado por: Dan Woren, Tien Tzuo
    • Duración: 7 h y 41 m
    • Fecha de lanzamiento: 06-05-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 357 calificaciones
    • Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....

    Precio regular: $15.75

    • How Anthropology Can Explain Business and Life
    • De: Gillian Tett
    • Narrado por: Imogen Church
    • Duración: 10 h y 41 m
    • Fecha de lanzamiento: 06-08-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 11 calificaciones
    • To understand business, you need to think like an anthropologist....

    Precio regular: $18.88

    • Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
    • De: Henrik Rodgers
    • Narrado por: Ken Harrington
    • Duración: 1 h y 54 m
    • Fecha de lanzamiento: 10-28-19
    • Idioma: Inglés
    • 4 out of 5 stars 6 calificaciones
    • If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....

    Precio regular: $6.95

    • From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
    • De: Alfred Mill
    • Narrado por: Gibson Frazier
    • Duración: 8 h y 59 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 3.5 out of 5 stars 3 calificaciones
    • So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....

    Precio regular: $18.74

    • Marketing Practices of the Supermarkets in the Changing Global Business Environment
    • De: G. Hossain
    • Narrado por: Virtual Voice
    • Duración: 1 h y 45 m
    • Fecha de lanzamiento: 04-07-25
    • Idioma: Inglés
    • sin calificaciones
    • About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote ...

    Precio regular: $3.99

    • How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
    • De: Dakin Campbell
    • Narrado por: Brian Troxell
    • Duración: 11 h y 47 m
    • Fecha de lanzamiento: 07-26-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 10 calificaciones
    • A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....

    Precio regular: $25.19

    • How to Build Products That Create Change
    • De: Matt Wallaert
    • Narrado por: Matt Wallaert
    • Duración: 4 h y 40 m
    • Fecha de lanzamiento: 06-11-19
    • Idioma: Inglés
    • 4 out of 5 stars 132 calificaciones
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Precio regular: $15.75

    • De: Robert Collier
    • Narrado por: John Edmondson
    • Duración: 12 h y 12 m
    • Fecha de lanzamiento: 11-25-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 55 calificaciones
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Precio regular: $24.95

    • The First Step on the Journey to Customer Centricity
    • De: Peter Fader, Bruce Hardie, Michael Ross
    • Narrado por: Walter Dixon
    • Duración: 4 h y 42 m
    • Fecha de lanzamiento: 03-14-23
    • Idioma: Inglés
    • 5 out of 5 stars 2 calificaciones
    • In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....

    Precio regular: $17.19

    • Real Things and Why They Matter
    • De: David Sax
    • Narrado por: David Sax
    • Duración: 9 h y 17 m
    • Fecha de lanzamiento: 11-08-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 216 calificaciones
    • One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....

    Precio regular: $25.19