Consumer Behavior
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The Long Tail
- Why the Future of Business Is Selling Less of More
- De: Chris Anderson
- Narrado por: Christopher Nissley
- Duración: 7 h y 56 m
- Versión completa
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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Good Book, Flawed by Repition
- De Jim en 03-17-07
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrado por: Christopher Nissley
- Duración: 7 h y 56 m
- Fecha de lanzamiento: 07-11-06
- Idioma: Inglés
- Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- De: Tim Wu
- Narrado por: Marc Cashman
- Duración: 4 h y 12 m
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Interesting and informative
- De Lily Silvester Wood en 01-02-19
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Narrado por: Marc Cashman
- Duración: 4 h y 12 m
- Fecha de lanzamiento: 11-13-18
- Idioma: Inglés
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From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Fecha de lanzamiento: 12-27-15
- Idioma: Inglés
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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The Human Brand
- How We Relate to People, Products, and Companies
- De: Chris Malone, Susan T. Fiske
- Narrado por: Sean Runnette
- Duración: 5 h y 58 m
- Versión completa
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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Thought Provoking
- De DScumaci en 07-31-17
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrado por: Sean Runnette
- Duración: 5 h y 58 m
- Fecha de lanzamiento: 10-15-13
- Idioma: Inglés
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- De: Scott Galloway
- Narrado por: Scott Galloway
- Duración: 3 h y 35 m
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As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.
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Thank You Scott!
- De Anonymous User en 01-19-20
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The Algebra of Happiness
- The Pursuit of Success, Love and What It All Means
- Narrado por: Scott Galloway
- Duración: 3 h y 35 m
- Fecha de lanzamiento: 06-13-19
- Idioma: Inglés
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As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- De: Christopher Mims
- Narrado por: James Fouhey
- Duración: 11 h y 23 m
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
- De Jacquie en 10-06-21
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- Narrado por: James Fouhey
- Duración: 11 h y 23 m
- Fecha de lanzamiento: 09-14-21
- Idioma: Inglés
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Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- De: Susan Wilner Golden
- Narrado por: Petrea Burchard
- Duración: 5 h y 59 m
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Resourceful Blueprint
- De Anonymous User en 08-02-24
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrado por: Petrea Burchard
- Duración: 5 h y 59 m
- Fecha de lanzamiento: 06-14-22
- Idioma: Inglés
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
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Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Fecha de lanzamiento: 12-19-23
- Idioma: Inglés
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Breakout Brands
- De: Jared Schrieber
- Narrado por: Nathan Agin
- Duración: 8 h y 40 m
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Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
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Breakout Brands
- Narrado por: Nathan Agin
- Duración: 8 h y 40 m
- Fecha de lanzamiento: 05-04-23
- Idioma: Inglés
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Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....
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I'll Be Back: How to Get Customers to Come Back Again & Again
- De: Shep Hyken
- Narrado por: Shep Hyken
- Duración: 4 h y 42 m
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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Awesome!
- De Don en 11-19-22
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrado por: Shep Hyken
- Duración: 4 h y 42 m
- Fecha de lanzamiento: 08-13-21
- Idioma: Inglés
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Fecha de lanzamiento: 06-05-18
- Idioma: Inglés
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Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- De: Gillian Tett
- Narrado por: Imogen Church
- Duración: 10 h y 41 m
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Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.
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Some interesting facts
- De AM en 03-24-25
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Anthro-Vision
- How Anthropology Can Explain Business and Life
- Narrado por: Imogen Church
- Duración: 10 h y 41 m
- Fecha de lanzamiento: 06-08-21
- Idioma: Inglés
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To understand business, you need to think like an anthropologist....
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- De: Henrik Rodgers
- Narrado por: Ken Harrington
- Duración: 1 h y 54 m
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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No what I expected
- De Yaderi Lopez en 12-17-24
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrado por: Ken Harrington
- Duración: 1 h y 54 m
- Fecha de lanzamiento: 10-28-19
- Idioma: Inglés
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- De: Alfred Mill
- Narrado por: Gibson Frazier
- Duración: 8 h y 59 m
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Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.
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Understand How it All works
- De Omar Scarlett en 06-29-25
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Narrado por: Gibson Frazier
- Duración: 8 h y 59 m
- Fecha de lanzamiento: 05-23-23
- Idioma: Inglés
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So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....
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How to Promote Your Supermarket Products
- Marketing Practices of the Supermarkets in the Changing Global Business Environment
- De: G. Hossain
- Narrado por: Virtual Voice
- Duración: 1 h y 45 m
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About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...
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How to Promote Your Supermarket Products
- Marketing Practices of the Supermarkets in the Changing Global Business Environment
- Narrado por: Virtual Voice
- Duración: 1 h y 45 m
- Fecha de lanzamiento: 04-07-25
- Idioma: Inglés
- About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote ...
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- De: Dakin Campbell
- Narrado por: Brian Troxell
- Duración: 11 h y 47 m
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Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.
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Good listen
- De Jordan Kelly en 04-22-24
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrado por: Brian Troxell
- Duración: 11 h y 47 m
- Fecha de lanzamiento: 07-26-22
- Idioma: Inglés
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....
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Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
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Start at the End
- How to Build Products That Create Change
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
- Fecha de lanzamiento: 06-11-19
- Idioma: Inglés
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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The Robert Collier Letter Book
- De: Robert Collier
- Narrado por: John Edmondson
- Duración: 12 h y 12 m
- Versión completa
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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Great formula for copywriting!!
- De Darien Gaston en 08-02-19
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The Robert Collier Letter Book
- Narrado por: John Edmondson
- Duración: 12 h y 12 m
- Fecha de lanzamiento: 11-25-15
- Idioma: Inglés
- This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....
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Solo puedes tener X títulos en el carrito para realizar el pago.Add to Cart failed.
Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
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Intenta nuevamentePrecio regular: $24.95
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- De: Peter Fader, Bruce Hardie, Michael Ross
- Narrado por: Walter Dixon
- Duración: 4 h y 42 m
- Versión completa
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrado por: Walter Dixon
- Duración: 4 h y 42 m
- Fecha de lanzamiento: 03-14-23
- Idioma: Inglés
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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The Revenge of Analog
- Real Things and Why They Matter
- De: David Sax
- Narrado por: David Sax
- Duración: 9 h y 17 m
- Versión completa
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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Late to the party and heavily padded.
- De Phil Queeg en 12-25-16
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The Revenge of Analog
- Real Things and Why They Matter
- Narrado por: David Sax
- Duración: 9 h y 17 m
- Fecha de lanzamiento: 11-08-16
- Idioma: Inglés
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
No se pudo agregar al carrito
Solo puedes tener X títulos en el carrito para realizar el pago.Add to Cart failed.
Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
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Por favor intenta de nuevoError al seguir el podcast
Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: $25.19
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