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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Change your child's future starting today: Learn how to use Stephen R. Covey's proven 7 Habits to create a leadership program for kids of all ages, so they can be more effective, more goal oriented, and more successful.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight. To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Why were no bankers put in prison after the financial crisis of 2008? Why do CEOs seem to commit wrongdoing with impunity? The problem goes beyond banks deemed "too big to fail" to almost every large corporation in America - to pharmaceutical companies and auto manufacturers and beyond. The Chickenshit Club - an inside reference to prosecutors too scared of failure and too daunted by legal impediments to do their jobs - explains why.

Henry Kissinger analyses the lives of six extraordinary leaders—Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew, and Margaret Thatcher—through the distinctive strategies of statecraft that he believes they embodied. To each of these studies, Kissinger brings historical perception, public experience and, because he knew each of the subjects and participated in many of the events he describes, personal knowledge.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

Harvard professor (and negotiation advisor to organizations around the world) Deepak Malhotra shows how to defuse even the most potentially explosive situations and to find success when things seem impossible. Malhotra illustrates key lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting the US Constitution, resolving the Cuban Missile Crisis, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations.

Modern society is plagued by fragmentation. The various sectors of our communities - businesses, schools, social service organizations, churches, government - do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost.

There are four characters in every story: the victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning.

Bullies aren't limited to the playground. These days, they roam our offices and can be found everywhere from break rooms to boardrooms. They don't steal your lunch money, but they can make your work life a living hell - and even ruin your career. Whether the bully is a boss or a coworker...whether you're the target of manipulation, intimidation, verbal abuse, or deliberate humiliation, Beating the Workplace Bully will show you how to fight back.

Penguin presents the audiobook edition of Bullshit Jobs by David Graeber, read by Christopher Ragland. Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working 15-hour weeks. But instead, something curious happened. Today, average working hours have not decreased but increased. And now, across the developed world, three-quarters of all jobs are in services or admin, jobs that don't seem to add anything to society: bullshit jobs.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right. So why do we still fumble when disaster hits? Why are we always one step behind? In The Devil Never Sleeps, Juliette Kayyem lays the groundwork for a new approach to dealing with disasters.

🎁 Unlock Your Teen’s Social Potential—Bonus Chapters and a 7-Step Program Included! 🎁 Help your teen master social skills in both the digital and real world with practical strategies designed for today’s tech-savvy teens. This program empowers them to build authentic connections, overcome social anxiety, and thrive both online and offline. 🌟 Equip Your Teen for Social Success 🌟 ✅ Struggling to connect in person or online? ✅ Worried they might miss opportunities because of low confidence? This 7-step program provides the essential tools to navigate social situations ...

In this unprecedented deep dive into inner-city gang life, Mark Bowden takes listeners inside a Baltimore gang, offers an in-depth portrait of its notorious leader, and chronicles the 2016 FBI investigation that landed eight gang members in prison.

Este audio libro fue elaborado con la finalidad de ayudarte a llenar tu vida de prosperidad y abundancia, de una manera práctica y sencilla. Consta de una gran cantidad de pensamientos, reflexiones, ideas, consejos y acciones sugeridas que te ayudarán a lograr el éxito en tu vida. El éxito que vale la pena conseguir, el que está de acuerdo con tus preferencias y tus capacidades.