Career English

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions with research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace - and warnings that highlight where the happiness hype has been overblown.

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

🚀 Break into One of the Highest-Paying Careers of the AI Revolution Want to earn $300,000+ a year working with cutting-edge technology like ChatGPT, Midjourney, and Gemini (formerly Bard)? AI prompt engineering is exploding in demand — and companies are paying top dollar for talent who can master it. “Earn $300,000+ Per Year as an AI Prompt Engineer” is your complete guide to launching a high-income career in this exciting new field. . 🔍 What You’ll Learn Inside: ✅ What Prompt Engineers Really Do – And why companies like Anthropic, OpenAI, and Google are hiring them now. ...

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.

Decades of research on achievement suggests people at the top of their game tend to reach their goals because of what they do - not because of who they are. In this short, provocative, and useful HBR Single, motivational psychologist Heidi Grant Halvorson translates the psychological secrets of these winning human beings for your use.

It’s difficult to totally disconnect from our jobs outside of work hours. But not doing so can cause long-term stress, burnout, and loss of the joy we find in work. As a top tech leader, Bruce Daisley has seen up close how an around-the-clock work culture can lead employees to feel perpetually stressed-out, disengaged, and unhappy. In this workshop, Daisley lays out specific strategies to help us break free from the unhealthy work habits that lead to burnout and shows us that protecting our personal time can lead to more inspiration and more joy on the job.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Finding ways to express yourself effectively in tense situations, from negotiations with a potential client to thorny discussions with a colleague, is the key to career success. In this workshop, communications expert Phil Jones shares how three key traits - curiosity, empathy, and courage - have the power to transform any encounter into a meaningful conversation and getting what you want. You'll explore excerpts from three surprising titles that forever changed how Phil approaches complex conversations....

Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

Jill Konrath, a globally recognized sales consultant and speaker, knew she needed help but found that advice aimed at typical workers didn't work for her - or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time savers and sales hacks in order to deliver the first productivity guide specifically for sales success.

As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.

A Wall Street Journal best-selling leadership consultant teams up with an acclaimed international speaker and mountain climber to deliver a landmark program for transforming adversity into a powerful advantage.

The word "purpose" is big. Very big. And heavy. It carries the weight of a lifetime of work and struggle; the weight of legacy, and the mass of days spent not doing something else. It's something we all grapple with at some point-some of us find our purpose, others spend a lifetime searching. A lucky few grow to realize they've been working their purpose all along. Often, fulfilling your purpose requires some kind of change - career, lifestyle, habits, family - and what then? Are we selfish for the upheaval, or are we fulfilling destiny? Once we know our purpose, how do we pursue it?

Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.