Business Strategy

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Embark on a transformative journey through the pages of my memoir, where I unveil the remarkable tale of a rags-to-riches ascent in the business world. From humble beginnings, I forged my path, starting with nothing but a dream and a relentless drive to succeed. Discover the intricacies of my passionate spirit as I navigated the challenges of the textile rental business. Through sheer determination, I turned adversity into opportunity, learning invaluable lessons in resilience, risk-taking, and the power of a visionary mindset. This book is not just about business success; it's about ...

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

E-Commerce Success Blueprint: A Comprehensive Guide for Aspiring Entrepreneurs By J.R. Glenn Are you ready to take the leap into the world of e-commerce and transform your entrepreneurial dreams into reality? Whether you’re just starting out or looking to scale your existing business, E-Commerce Success Blueprint is your ultimate roadmap to building and sustaining a successful online venture.Why This Book is a Must-Read: Packed with actionable strategies and expert insights, this guide is designed to equip you with the tools and knowledge you need to thrive in the competitive world of e-...

Are you tired of competing on price while your competitors charge premium rates and stay booked solid? Every day, customers choose other businesses over yours—not because they're better skilled or more experienced, but because they've mastered something you haven't: positioning themselves as the obvious choice. While you're trapped in bidding wars and price comparisons, market-dominating businesses command premium prices, have waiting lists, and generate most of their customers through referrals alone. The brutal truth? If customers can't tell why they should choose you over everyone else...

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other ...

Are You Ready to Stop Defending Learning—And Start Amplifying Its Value? For too long, Learning & Development (L&D) has struggled to be recognized as a strategic driver of business success. Despite launching powerful programs, L&D teams often find themselves justifying their worth, fighting for resources, and defending their budgets instead of being seen as key contributors to growth, innovation, and competitive advantage. But what if the problem isn’t that learning lacks value—but that we haven’t learned how to amplify its value? In Hidden Value, Dr. Keith Keating—author of The ...

Unlock the hidden power inside your business processes. Most teams think they know how work gets done—until they see the data. In reality, processes are full of hidden delays, redundant steps, and silent inefficiencies that cost time, money, and trust. Fix the Flow is your practical guide to process mining, the breakthrough method that uses system data to reveal how your workflows really operate. Whether you're managing a team, leading a digital transformation, or simply trying to streamline operations, this book gives you the clarity and confidence to take action where it matters most. ...

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Frameworks For Business Success provides guidance on how to build a foundational structure that will help entrepreneurs succeed and maximize their return on investment. The author delves deeply into topics such as systems and processes, key performance indicators, project and change management, and utilizing business resources. He also includes sections about executive retreats, strategic workshops, and wellness. The ultimate aim of the book is for entrepreneurs to be able to identify what they need in order to create an increasingly profitable business that can take them from where they ...

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

Opportunities to take a regional business into the global market make it possible to strategically, smartly, and profitably accomplish more than you can by staying local. To prepare, you need to set your business up for success by being open to learning, to applying new ideas, and to continually reviewing how you can create success in the global market. Topics such as trade financing, regulatory considerations, international business planning, sustainability, and much more are are areas that you need to become familiar with. The mindfeed addition is well suited for small and medium sized ...

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Consider this book your strategic toolbox, full of Bethenny’s smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation.

Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical-thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this audiobook provides a one-stop resource for organizations looking to quantify qualitative goals. You'll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what's possible.

The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity - no easy task when simple survival is the first order of business - unforeseen trials can sometimes result in an altogether new lease on life.

Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. IT DOESN’T HAVE TO BE THAT WAY. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.