Business Strategy

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he ...

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.

Anyone Can Do It! The Only Way to Fail is If YOU Don't Try! This is the easiest affiliate marketing system any newbie or serious online marketer could hope for! I found this particular company that pays big affiliate commissions in the dog niche. BUT what’s even better, is that they do the follow-ups for you! Meaning, you don’t have to mess with autoresponders, and you don’t have to write any emails. Because, they do it for you. Every email they send contains your affiliate link… ...plus they send helpful daily dog training tips (...I know coz I subscribed to them)... ...and they ...

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

This book will transform your career! The 40 Best Sales Techniques Ever is packed with the skills, secrets, and tips that top earners use to beat their quota and make more money. Written by Jonathan Jewett, a sales professional who’s spent 20 years selling software to blue-chip companies, this comprehensive guide will equip you with the power to close the big deals, fill your pipeline, sell more to existing customers, and put rocket to the top of the leader board every quarter. Benefits of this book include: Achieve career success with actionable, field-tested sales techniques Learn the ...

Amazon Book Description Are you tired of customers who shop around endlessly, negotiate every price, then hire your cheapest competitor? The problem isn't your skills, your experience, or even your pricing. Most local business owners who struggle to attract quality customers are actually excellent at what they do. They just don't know how to present their services in ways that customers immediately understand and value. Winning Offers for Local Business gives you the complete step-by-step system for packaging your services so customers stop shopping around and start trying to figure out how...

Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.

Are you ready to turn your passion for creating videos into a profitable career? YouTube Monetization: How to Become a Pro YouTube Content Creator and Turning Views Into Revenue Streams is your ultimate guide to mastering the art of content creation and building a thriving channel that pays. This comprehensive book walks you through every step of the process, from setting up your channel and crafting engaging content. Learn how to captivate your audience, optimize your videos for maximum reach, and build a loyal subscriber base that keeps coming back for more. Packed with insider tips, ...

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other ...

FEW PRACTICAL BOOKS for entrepreneurs reveal what it personally feels like to launch a startup, become a CEO, or rebound when plans go awry. Press Go: Lessons Earned by a Serial Entrepreneur demystifies the entrepreneurial leadership journey in a step-by-step guide to launching, scaling, and navigating the path to building a truly special company.

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Turn Your Property into Profits with Airbnb Money – The Ultimate Guide for Aspiring Hosts and Seasoned Entrepreneurs Have you ever dreamed of earning passive income through short-term rentals? Do you want to turn your spare room, apartment, or vacation home into a high-performing revenue stream? Airbnb Money is your step-by-step roadmap to starting, managing, and scaling a successful Airbnb business—no matter your level of experience. Written by experienced host and entrepreneur Alex Pitt, this book dives deep into the proven strategies, insider tips, and real-world tools you need to ...

Before COVID, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. After Covid hit, only money mattered—in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. How did things go so badly wrong? For the first time, The Chairman’s Lounge tells the full story of how one company banked the nation’s loyalty and then cashed in on it.

The Family Business Book A twelve-step guide to surviving succession, power struggles, and staying sane. Third Edition — Fully Updated for the Post-COVID and AI Era Every business starts with a family. Even the largest companies began with a founder, a kitchen table, and a dream. But what happens when that family grows? When the children come of age—or refuse to? When power shifts from one generation to the next, often without a plan? In this newly updated edition, The Family Business Book offers a practical and psychologically informed roadmap for navigating the emotional complexity of...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

Your digital transformation cannot fail. But many do, and the problem is not technology. The real challenge is transforming your organization. Success requires the right balance of strategy and implementation. Many leaders know how to craft a winning strategy, but few understand how to implement it across the organization. Robin Speculand, a global expert in strategy and digital implementation, guides leaders to apply a proven structure and disciplined mindset to deliver world-class implementation and performance. This book provides the frameworks, tools, and techniques you need to excel in...

What if you could scale your business in just 30 days? Not with vague promises, but with an actionable, step-by-step plan that delivers real results. Revenue Roadmap: Scale Your Business in 30 Days is the bold blueprint for business owners serious about sustainable growth. This isn’t a get-rich-quick guide. It’s about putting in the work, building the right systems, and developing the habits that will propel your business forward—whether you’re a solo entrepreneur or leading a small team ready to dominate. In 30 days, you’ll: Clarify your growth goals and set targets you can ...

Are you ready to transform your solopreneur journey into a thriving, wealth-building business? The Solopreneur’s Playbook is your ultimate guide to mastering the game of business without sacrificing your sanity. Packed with actionable strategies, real-world examples, and timeless principles, this book will help you: Create offers your customers can’t refuse. Unlock the secrets of recurring revenue. Scale your income without scaling your workload. Build customer loyalty that drives repeat business. Turn setbacks into springboards for success.Written for solopreneurs who want more than ...

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...