Business Strategy

Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or ...

Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

Unlock the potential of artificial intelligence to revolutionize the world of finance with "AI for Businesses." This captivating eBook offers a comprehensive guide to integrating AI into financial operations, essential for businesses eager to embrace cutting-edge technology. Embark on a journey through the evolving landscape of AI in finance and uncover the intricacies of aligning AI objectives with your financial goals. From setting measurable KPIs to developing innovative strategies, this book breaks down complex topics into actionable insights that drive real business transformation. ...

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

FEW PRACTICAL BOOKS for entrepreneurs reveal what it personally feels like to launch a startup, become a CEO, or rebound when plans go awry. Press Go: Lessons Earned by a Serial Entrepreneur demystifies the entrepreneurial leadership journey in a step-by-step guide to launching, scaling, and navigating the path to building a truly special company.

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

Book Description: Unlock the secrets to mastering leadership, power dynamics, and influence with “48 Laws of Dominance: Mastering Strategies to Dominate Power Dynamics, Leadership, Build Authority, and Influence Others in Business and Life.” This book is your comprehensive guide to understanding the principles that drive success in every aspect of your life—whether you’re in the boardroom, negotiating deals, or building meaningful relationships. In today’s fast-paced world, dominating leadership and influence is essential for those who want to stay ahead. This book reveals 48 ...

Turn Your Property into Profits with Airbnb Money – The Ultimate Guide for Aspiring Hosts and Seasoned Entrepreneurs Have you ever dreamed of earning passive income through short-term rentals? Do you want to turn your spare room, apartment, or vacation home into a high-performing revenue stream? Airbnb Money is your step-by-step roadmap to starting, managing, and scaling a successful Airbnb business—no matter your level of experience. Written by experienced host and entrepreneur Alex Pitt, this book dives deep into the proven strategies, insider tips, and real-world tools you need to ...

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

The body of Christ has entered an era where the saints in Heaven and the saints upon the earth join forces to build true Kingdom business enterprises. Learning to engage the Business Complex of Heaven can dramatically change the way you build and grow your business. No longer do you need to scramble around trying to gain direction. Heaven already has the details worked out. This book introduces you to Heaven’s Business Complex and helps you navigate and maximize the various departments and resources of this aspect of the realms of Heaven. Never again do you have to stumble. You have all ...

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he ...

First There Was the CSC One dreary Monday morning I arrived at work and found a Dilbert cartoon clipped from that morning’s paper and taped to my office door. As I stood and read it, I saw the handwritten abbreviation “CSC” and a roughly drawn rain cloud added to the third frame of the cartoon. I quickly read the captions, and chuckling at the humor, I knew immediately who had left the comic on my door. It was my friend and colleague Tom Frank. I also knew both what the CSC inscription meant and why he had made the connection with the cartoon. It was as though Scott Adams had been in ...

Visionaries like Elon Musk and Jeff Bezos have demonstrated the power of reimagining what's possible. Now, this transformative new guide taps into the mindsets and strategies of today's boldest innovators - showing you how to challenge assumptions, unlock creative breakthroughs, and execute world-changing visions.

Are you ready to turn your passion for creating videos into a profitable career? YouTube Monetization: How to Become a Pro YouTube Content Creator and Turning Views Into Revenue Streams is your ultimate guide to mastering the art of content creation and building a thriving channel that pays. This comprehensive book walks you through every step of the process, from setting up your channel and crafting engaging content. Learn how to captivate your audience, optimize your videos for maximum reach, and build a loyal subscriber base that keeps coming back for more. Packed with insider tips, ...

Have you ever had a great idea that would help your company be more efficient or make more money? How do you go about organizing your idea, gaining the support of others, and presenting—with confidence—your idea to management? To get a solid sense of the traction it needs, or to work on a project that has been delegated to you, you’ll need to become adept in the creation of a business case. A business case qualitatively and quantitatively rationalizes an investment, while considering elements that could include the needs of the business, proposed solutions, and economic outcomes. For ...