Business Strategy

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

This book will transform your career! The 40 Best Sales Techniques Ever is packed with the skills, secrets, and tips that top earners use to beat their quota and make more money. Written by Jonathan Jewett, a sales professional who’s spent 20 years selling software to blue-chip companies, this comprehensive guide will equip you with the power to close the big deals, fill your pipeline, sell more to existing customers, and put rocket to the top of the leader board every quarter. Benefits of this book include: Achieve career success with actionable, field-tested sales techniques Learn the ...

Are you a small or medium-sized business owner, executive, or entrepreneur ready to take your company to the next level? Mergers and acquisitions (M&A) might seem like a strategy reserved for large corporations, but in reality, they offer transformative growth opportunities for businesses of all sizes. In M&A for Small and Medium-Sized Enterprises, Michael Hofer, Ph.D., an expert with years of M&A experience, unveils the secrets of harnessing M&A to accelerate growth, expand into new markets, gain valuable expertise, and secure a stronger competitive position—all tailored to the unique ...

Struggling to make sense of financial statements? Feeling overwhelmed by the numbers and unsure how to gauge the health of your business? Financial Statements ASAP is your roadmap to financial clarity. With renowned finance expert John Cousins as your guide, you'll learn to decipher balance sheets and income statements with confidence. Through relatable examples and straightforward explanations, Cousins breaks down complex financial concepts—empowering entrepreneurs, managers, and investors alike with practical tools to both measure the performance of a business, and make sound decisions....

What if you could scale your business in just 30 days? Not with vague promises, but with an actionable, step-by-step plan that delivers real results. Revenue Roadmap: Scale Your Business in 30 Days is the bold blueprint for business owners serious about sustainable growth. This isn’t a get-rich-quick guide. It’s about putting in the work, building the right systems, and developing the habits that will propel your business forward—whether you’re a solo entrepreneur or leading a small team ready to dominate. In 30 days, you’ll: Clarify your growth goals and set targets you can ...

Frameworks For Business Success provides guidance on how to build a foundational structure that will help entrepreneurs succeed and maximize their return on investment. The author delves deeply into topics such as systems and processes, key performance indicators, project and change management, and utilizing business resources. He also includes sections about executive retreats, strategic workshops, and wellness. The ultimate aim of the book is for entrepreneurs to be able to identify what they need in order to create an increasingly profitable business that can take them from where they ...

Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. IT DOESN’T HAVE TO BE THAT WAY. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life.

PF2 is also available as a PF2+POET+PEAF Box Set. (ISBN: 978-1-908424-45-7)This book introduces the Pragmatic Family of Frameworks. A collection of Pragmatic Ontologies and Frameworks to enable Enterprises to more effectively structure themselves.It defines the fundamentals that all other ontologies and frameworks in the family are based on.

Unlock the full potential of your organization with "ORDER IN CHAOS: Objectives and Key Results (OKR)." This comprehensive guidebook takes you through the ins and outs of implementing OKRs (Objectives and Key Results), a powerful goal-setting framework that has been used by some of the world's most successful companies. Learn how to align your team's efforts and measure progress toward achieving your organization's most important goals. From crafting effective objectives to tracking progress and holding team members accountable, this book provides a step-by-step guide to implementing OKRs ...

A Field Guide to Mastering OKRs in Your Organization Step into the World of OKRs Like Never Before Are you keen to deepen your grasp of Objectives and Key Results (OKRs) beyond just the basics? You're in the right place! This innovative book presents a hands-on approach, offering a down-to-earth field guide for embedding OKRs in your organization. This isn't just about theories; it's a practical manual for overcoming the real challenges and complexities that come with effectively employing OKRs. What Sets This Book Apart Sure, classic works like John Doerr's ‘Measure What Matters’ and ...

Before COVID, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. After Covid hit, only money mattered—in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. How did things go so badly wrong? For the first time, The Chairman’s Lounge tells the full story of how one company banked the nation’s loyalty and then cashed in on it.

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As a USA Today and Wall Street Journal bestselling author of more than twenty-five books, independent publisher, international speaker, podcaster, and online entrepreneur, she serves others on six continents by helping new authors, speakers, and entrepreneurs build their own lucrative online businesses. Here, Connie shares her strategies for reaching peak productivity and a lifestyle you love by following through with everything you do.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Opportunities to take a regional business into the global market make it possible to strategically, smartly, and profitably accomplish more than you can by staying local. To prepare, you need to set your business up for success by being open to learning, to applying new ideas, and to continually reviewing how you can create success in the global market. Topics such as trade financing, regulatory considerations, international business planning, sustainability, and much more are are areas that you need to become familiar with. The mindfeed addition is well suited for small and medium sized ...

No matter how great you are at finding real estate deals, you could lose everything if you don’t manage your properties correctly. However, being a landlord doesn’t have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can be fun - but only if you do it right!

"Process Automation Unlocked: Turning Ideas into Impact with Winning Business Cases" In today’s fast-paced business world, automation isn’t just a buzzword—it’s a necessity. But while companies rush to implement the latest technologies, many automation projects fail to deliver real value. Why? Because they lack the foundation of a strong business case, clear communication, and strategic alignment. In "Process Automation Unlocked", process management expert Mario Smeets draws on over 15 years of experience in banking, consulting, and leadership to reveal the secrets to successful ...

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

(Texas Leaders Edition, Volume 1) Every enterprise needs leadership and great leaders are formed through both success and failure. Are you and your organization positioned properly for this new age of leadership? Adam Torres is here to help you move forward. In this latest edition of Mission Matters (Texas Leaders Edition, Volume 1), Torres features 14 top professionals who share their lessons on leadership. In these pages, through inspiring stories, you’ll discover: How to create a life with vision and opportunity How the FFA motto can shape someone’s life Having a natural love for ...