Business Management

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

We all know that IQ, education, knowledge, and technical skills are essential for professionals, but they alone are insufficient for effective leadership. Who you are as a person - your personality and character - drives leadership performance and determines who thrives and who fails. In Personality at Work, psychologist Ron Warren lays out the key personality traits that drive high performance - and the common traits that derail it.

Cynthia Shapiro is a former human resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them. Shapiro pulls no punches, giving listeners an inside look at a secret world of hidden agendas they would never normally see: a world of insider information and insights that can save a career.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples.

Who or what is killing change? That's what you'll find out in this witty whodunit. The story features a Columbo-style detective, Agent Mike McNally, who's investigating the murder of yet another change. One by one, Agent McNally interviews 13 prime suspects, including a myopic leader named Victoria Vision; a chronically tardy manager named Ernest Urgency; an executive named Clair Communication, whose laryngitis makes communication all but impossible; and several other dubious characters.

Managing stress comes down to understanding - and solving - what therapist Megan Bruneau calls the stress equation. According to Bruneau, stress is the result of thinking that your perceived responsibilities are greater than your perceived capacity to take them on. In this workshop, Bruneau tells us how to change those perceptions to manage stress, whether it originates at the office or elsewhere. From understanding that you can’t do everything yourself to taking time to boost your mood, Bruneau identifies concrete ways to help you de-stress and handle life’s messiness.

In the newly revised second edition of Bridging the Soft Skills Gap: How to Teach the Missing Basics to the New Hybrid Workforce, veteran business advisor, speaker, and consultant Bruce Tulgan delivers a practical and incisive roadmap to developing crucial professionalism, critical thinking, and teamwork skills. An essential leadership handbook for executives, managers, and other business leaders, Bridging the Soft Skills Gap is a must-have resource for human resources professionals, team leaders, and front-line employees who deal with promising, but unpolished, talent.

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Navigate the Ethical Challenges of Automation with Confidence and Clarity! As an HR Manager, you face the daunting task of balancing technological advancement with the well-being of your workforce. The rapid rise of automation presents both opportunities and challenges, leaving you to wonder how to protect jobs and promote fairness in your organization. Discover how to ethically manage automation and safeguard your workforce with "Workforce Management in the Age of Automation: Ethical Solutions for Job Displacement and Strategies for HR Managers to Protect Jobs". Gain a comprehensive ...

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma - not to mention greater peace of mind. This collection of articles from HBR includes "Mindfulness in the Age of Complexity", an interview with Ellen Langer by Alison Beard; "Mindfulness Can Literally Change Your Brain", by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; "How to Practice Mindfulness Throughout Your Work Day", by Rasmus Hougaard and Jacqueline Carter; and much more.

Project managers with scaled-up business acumen are in high demand. Senior executives are searching for project management people who can align their projects to the company’s strategic intent and to the attainment of desired business outcomes. Fine-tuning your expertise as a project or program manager can have a meaningful impact on the achievements of your organization. When project managers achieve higher levels of business acumen, they open the door to unparalleled professional career growth and the achievement of their personal best. Why is this important? According to the Project ...

This is the workbook that will show you how to get out of debt forever. Do you feel frustrated and trapped by your debt? Have you just given into the vicious cycle of debt? If so, this workbook will become the first step in your journey toward financial freedom. Whether you have gotten in debt with one bad decision or a series of poor choices, it is not too late to take steps in the right direction. This is not a self-help book that will just inspire you, but leave you wondering what steps to take. These ten actionable steps are designed to conquer your debt, and help you leave the cycle of...

Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

In The 7-Power Contractor, former contractor and contracting business expert Al Levi lays out seven simple business powers that hundreds of owners have applied successfully to run their businesses with less stress and more success. In these audiobook, you will learn about the seven power concepts - planning and leadership, operating, financial, staffing, selling, marketing, and sales coaching - you can use to run your business better.