Brain Science

Hormonal contraception is something most women will use at some point during their life. But the reach of the pill goes far beyond the small number of targeted effects we take it for. It affects almost every system in our body. Column inches and anecdotal conversations prove there are many questions about the pill and its effects yet until now we have known very little about. In this trailblazing book expert psychologist Dr Hill reveals the latest science on the pill and how it's changing women and the world, for better and for worse.

For the modern world, it seems as if sexuality and spirituality have always been at odds. But what if the two are actually deeply connected? And what if science could prove this connection? From neuroscientist Andrew Newberg, Sex, God, and the Brain argues that our religious and spiritual experiences derive directly from our sexual being. While others have speculated on a connection between religion and sex, Newberg is the first to demonstrate that the underlying biological mechanism of religious, spiritual, and sexual experiences are identical.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

For generations, we've been taught that women and men differ in profound and important ways. Women are more sensitive and emotional, whereas men are more aggressive and sexual, because this or that region in the brains of women is smaller or larger than in men, or because they have more or less of this or that hormone. This story seems to provide us with a neat biological explanation for much of what we encounter in day-to-day life. But is it true? According to neuroscientist Daphna Joel, it's not.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

Bill should know that you never complain in the Troopers. But when his new foot looks like it's turning into something green, scaly, and abundantly clawed, a visit to the medics would seem to be reasonable. But before he can say "Quintiform computer error", he seems to have got himself volunteered again, this time for a suicide mission on Tsuris - the planet nobody ever comes back from.

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture. Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse.

Most of us recognize that climate change is real yet we do nothing to stop it. What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize-winning psychologists and Texas Tea Party activists; the world’s leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

Why is it that in a world demanding constant connectedness, we somehow feel lonelier, more burned out, and more disengaged? Busy Idiots explores how and why we find ourselves constantly busy—but getting nothing done. This book will show you how to break free from unhealthy habits and focus on what counts. You'll discover strategies to help you manage technology, navigate daily demands, and collaborate more effectively. You'll learn how to boost efficiency, foster real connections, and cut through the noise. Busy Idiots is a roadmap for cultivating positive productivity, happiness, and growth.

The Woman Who Couldn't Wake Up tells Anna's story-and the broader story of her diagnosis, idiopathic hypersomnia (IH), a shadowy sibling of narcolepsy that has emerged as a focus of sleep research and patient advocacy. Quinn Eastman explores the science around sleepiness, recounting how researchers have been searching for more than a century for the substances that tip the brain into slumber.

Neuroscientist Camilla Nord reveals how the small things we do to lift our mood during the course of a day - a piece of chocolate, a coffee, chatting to a friend - often work on the same pathways in our brain as the latest pharmacological treatments for mental health disorders. Whether they help us to manage pain, learn from experience or expend energy on the things that are important for our survival, these conscious actions are part of a complex self-regulating process that is unique to each individual and the constant backdrop to our everyday lives.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

Do you love head-scratchers, trivia, and strange history? Then this book is a must-listen! We’ve all heard wild stories that seem too impossible to be true - this book contains stories you’ve likely never heard of but need to listen to....

Nothing is more familiar and yet less understood than the human mind. It defines the experience of being human, and yet its workings contain some of the deepest mysteries ever encountered. Written by one of the world's greatest teachers of psychology, The Human Mind provides a masterful and riveting guide to all that we have learned since modern science began probing those mysteries.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?