Behavior Change

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Curious about psychology? This guide turns your interest into life-changing power. If you’re fascinated by the human mind—eager to unravel why we tick and how to harness that knowledge—this narrative guide is your gateway to transformation. Mind Matters: Why Studying Psychology Changes Everything isn’t a stuffy textbook—it’s a gripping journey through the mind, blending one man’s battle with anxiety into a roadmap for you, the psychology enthusiast. Who This Is For You, if you’re hooked on psychology podcasts, articles, or X threads—hungry to dive deeper. You, if you’re ...

Unravel the Habits, Break the Cycle No more fumbling with words. Tapping statements are what we say as we tap and can be combined for tapping scripts. 300 EFT Tapping Statements™ for Self-Defeating Behaviors, Victimhood, and Self-Pity provides 300 carefully crafted statements to quiet the whispers that rob confidence, drain power, and leave us helpless. Sabotaging success? Trapped as a doormat? Eating until you drop? Lost in gaming? Chasing perfection? These aren’t just habits. They’re signals of deeper beliefs holding us back—“I’m not enough,” “I’ll always lose.” They ...

Clueless, a practical guide for coaching leaders and employees at all levels does a masterful job of providing a clear framework for behavior change (Enlighten, Encourage & Engage, relevant evidence-based coaching research and conceptual models as well as useful strategies and skill building exercises that coaches can directly use in their practice with clients. Each indivdiual behavior stage represents a milestone for clients to transition from successful adopters to successful maintainers of new behaviors. Not only does it help coaches learn what to do, it shows them why and how to ...

Why This Book Matters: The Habit Algorithm is different. It solves the root issue: ❌ The real problem: You're running habits that were never designed—just repeated. ✅ The real solution: Rebuild your habit system like a programmer—clear inputs, stable loops, and reliable automation. Most people struggle with habits not because they’re lazy—but because they’re running broken systems. They: Rely on motivation that burns out Overcomplicate routines and give up Burn energy deciding instead of executing Get stuck in the cycle of starting, stopping, and spiraling The Habit Algorithm ...

Change is hard. But not if you know the five-step formula that works whether you're trying to stop smoking or start recycling. Dr. John C. Norcross, an internationally recognized expert, has studied how people make transformative, permanent changes in their lives. Over the past 30 years, he and his research team have helped thousands of people overcome dozens of behavioral ailments. Now his cutting-edge, scientific approach to personal improvement is being made available in this indispensable guide.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Simplify Your Life: $3 Solutions to Big Problems - Breaking Bad Habits Edition Tired of falling into the same bad habits? This $3 guide is your step-by-step solution to breaking free from unhealthy patterns and building a better you. With practical advice, proven techniques, and easy-to-follow strategies, this eBook helps you tackle habits like procrastination, overeating, smoking, and more. Inside, you’ll discover: How to identify and reshape your habit loops. Strategies for replacing bad habits with positive ones. Tips to stay consistent, overcome setbacks, and celebrate wins. Take ...

In this abridged audiobook version of his best-selling title, Paul Dix talks you through the book’s hugely influential behavior management approach - an approach whereby expectations and boundaries are exemplified by people, not by a thousand rules that nobody can recall. The testing, watch out for and nuggets sections have been removed for this audiobook, but the indispensable advice on how to involve all staff in developing a whole school ethos built on kindness, empathy, and understanding remains.

When it comes to helping patients manage chronic and acute conditions and make healthier choices in such areas as medication adherence, smoking, diet, and preventive care, good advice alone is not enough. By using MI techniques, doctors, nurses, and other providers can transform conversations about change. The book shows how even the briefest clinical interaction can serve to build trust, clarify patients' goals as well as reasons for ambivalence, and guide them to take positive steps.

We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.

"Principles: How to Create a Principled Business Culture '' is an explanation and guide of the method and results used to establish the best working environment I experienced in my nearly forty year business career. Our small Chicago company, Outer Circle Products, changed its internal operations and culture from an ordinary business to a principled business. The entire staff determined our principles and the working guidelines associated with each of them in partnership with the owner and management team. We put them in place, then worked to establish our culture as our daily method of ...

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Now, from the AGI-Goldratt Institute and Jeff Cox, the same creative writer who co-authored The Goal, comes Velocity the book that reveals how to achieve outstanding bottom-line results by integrating the world's three most powerful continuous improvement disciplines: Lean, Six Sigma, and Goldratt's Theory of Constraints.

If you struggle with addiction, seeking treatment is a powerful, positive first step toward eventual recovery. But gaining an understanding of the causes of addiction—such as feelings of helplessness or loss of control—is also crucial for recovery. In this book, addiction expert Suzette Glasner-Edwards offers evidence-based techniques fusing cognitive behavioral therapy (CBT), motivational interviewing, and mindfulness-based relapse prevention to help you move past your addictive behaviors.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.