Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Thrive or die: That's the rule of evolution. Despite this brutal logic, some species have learned to survive in even the most hostile conditions. Others couldn't - and perished. While incremental genetic adaptations hone the physiology of nearly every creature on this planet, there's another evolutionary force that is just as important: the power of choice. In this explosive investigation into the limits of endurance, journalist Scott Carney discovers how humans can wedge control over automatic physiological responses into the breaking point between stress and biology.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Author Rodrick Martin highlights the importance of money management and how to make your money work for you. This book will help people understand the value of a dollar and how to compound money and gain an advantage with legal tax write-offs, real estate, business, and much more.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

From Stoics to existentialists, in philosophy and literature, discussion of the philosophy of life—of love and death, of courage, fortitude and wisdom—challenges us all to think about what kinds of life are truly worth living. In this summation of a lifetime thinking and writing about this great question, A. C. Grayling explores with clarity and depth the ideas that each of us must use in answering it for ourselves.

Does reality fail to meet your expectations? Do you fall short of your goals over and over again? Do you feel overwhelmed, unsure what the best course of action to follow next? If so, Master Your Thinking is for you. Author and coach, Thibaut Meurisse, wants you to think smarter so that you can take better actions and reach your goals faster. In his latest book, you’ll learn a step-by-step method to think more effectively so that you can develop reliable strategies and finally achieve tangible results.

A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA's spectacular powers, to Cech's own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health.

From author Jason Wolbers, a seasoned salesperson and successful business owner, this book is a treasure trove of practical success principles that resonate throughout. Embrace the boundless potential of your mind with the age-old wisdom echoed by Napoleon Hill: "Whatever the mind can conceive and believe, it can achieve." Wolbers takes you down a path that taps into unlocked potential, urging you to explore the true capabilities of your mind.

Napoleon Hill, the author of Think and Grow Rich, has been immortalized for his contributions to the self-help genre. In this never-before-published work, Hill shares his principles of success and key habits that provide the basis for life-changing success. Success Habits explains the fundamental rules that lead to a prosperous life. Hill’s principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally a series of radio talks delivered in Paris, Missouri, Success Habits is filled with anecdotes and stories....

Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.

Author and coach Thibaut Meurisse wants you to reclaim your focus. In his latest book, you’ll learn exactly how to develop laser-sharp focus so that you can complete your key projects and achieve your major goals. Master Your Focus is a clear and concise walkthrough that demonstrates how to use the power of focus to achieve tangible results. Using Thibaut’s straightforward instructions, you’ll learn how to zero-in on key tasks and stick to them until you complete them 100 percent.

Morrie Schwartz, the beloved subject of the classic, multimillion-copy number one bestseller Tuesdays with Morrie, explores these questions and many more in this profound, poetic, and poignant masterpiece of living and aging joyfully and creatively. Later life can be filled with many challenges, but it can also be one of the most beautiful and rewarding passages in anyone’s lifetime. Morrie draws on his experiences as a social psychologist, teacher, father, friend, and sage to offer us a road map to navigate our futures.

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.