Behavior Business

I'm Not Yelling is part strategy for savvy black business women navigating a predominantly white corporate America and part vessel empowering black women to find their voices in toxic work environments and be successful business women. Statistical and anecdotal evidence guide the way. Explore the data and hear the accounts of Black women in business who face, work through, and rise above workplace discrimination. Finding your voice as women entrepreneurs. Successful business women use their voice to become strong Black leaders who instill positive change in the workplace culture.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

A groundbreaking book that boldly claims the key to success in business is not talent, connections, or ideas, but the ability to persuade people to take a chance on potential.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Dream, Believe, Dare, Do. Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Nobody wants to fail. But in highly complex organizations, success can happen only when we confront our mistakes, learn from our own version of a black box, and create a climate where it's safe to fail. We all have to endure failure from time to time, whether it's underperforming at a job interview, flunking an exam, or losing a pickup basketball game. But for people working in safety-critical industries, getting it wrong can have deadly consequences.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

For decades Tom Peters has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. With his unparalleled expertise and inimitable charisma, Peters provides a roadmap for you and your organization to thrive amidst the tech tsunami, and he has a lot of fun doing it. The Excellence Dividend is an important new book from one of today’s greatest business thinkers.

A C-Suite Executive’s Guide to Leading High-Performance Teams & Resolving Workplace Conflict! Are you a leader struggling with difficult team dynamics, unproductive employees, or workplace conflict? Do you want to enhance collaboration, build trust, and hold your team accountable—without micromanaging? What You’ll Gain from This Book: How to Handle Difficult Personalities – Learn to manage manipulators, passive-aggressors, narcissists, and workplace bullies with confidence. Conflict Resolution & Mediation Tactics – Turn workplace tension into opportunities for team growth and innovation.

In her refreshing and forthright voice, Anne-Marie Slaughter returns with her vision for what true equality between men and women really means and how we can get there. She uncovers the missing piece of the puzzle, presenting a new focus that can reunite the women's movement and provide a common banner under which both men and women can advance and thrive.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

Employees who buy into a company’s purpose and goals are the key to driving sustainable bottom-line improvements. Here’s how to get lots of them.

From an award-winning New York Times investigative reporter comes an outrageous story of greed, corruption, and conspiracy, which left the FBI and Justice Department counting on the cooperation of one man.

Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers — to step up as leaders who see beyond the bottom line.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

In the groundbreaking new book Accelerate (XLR8), leadership, change-management expert, and best-selling author John Kotter provides a fascinating answer - and a powerful new framework for competing and winning in a world of constant turbulence and disruption. Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight accelerators that drive it, and how leaders must create urgency in others through role modeling.

Si no estás contento con tu actual situación laboral, si quieres averiguar cómo se podrían hacer mejor las cosas, si buscas una mayor satisfacción en el trabajo y una vida menos agitada, este libro te indicará el camino. Daisley comparte los resultados de sus descubrimientos a través de 30 sencillas recomendaciones que son aplicables a todos los aspectos de la vida profesional del siglo XXI, y que combinan inspiración, experiencia empírica y soluciones prácticas y realistas en igual medida.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.