Athlete Nutrition

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

In 2015, Maggie Nichols’s gymnastics career was on fire. Having spent most of her young life training as an elite-level gymnast, Maggie carried the team all-around at the 2015 World Championships, helping to cinch the team gold medal. Next in her sights was the Olympics in Rio de Janeiro. She was eagerly looking forward to training for the 2016 Olympic Games along with teammates such as Aly Raisman, Simone Biles, and Laurie Hernandez. But on the verge of achieving her lifelong Olympic dream, her world came crashing down.

💡 Tired of hitting the wall in workouts—and in the kitchen? Discover how going on a plant-based vegan diet can boost your energy, sharpen your performance, and actually make food fun again. Whether you're an elite athlete, weekend warrior, or curious newbie, this is the practical, honest, and hilarious guide you've been waiting for. 📘 "I’m Going Plant-Based: Simple Guide for Athletes, Beginners, and Everyone in Between" is the no-nonsense roadmap to help you transition confidently into plant-powered living—without the overwhelm, the judgment, or the flavorless tofu nightmares. ...

Protein isn’t a trend—it’s the architecture of athletic performance. In Amino Architect: Building Your Body with Protein, sports physiologist and performance author Southerland delivers the most comprehensive, evidence-based guide to protein ever written for lifters, coaches, and high-performance athletes. Across 20 meticulously structured chapters, this book dismantles the myths, marketing lies, and outdated dogma that still plague protein science—and replaces them with practical, strategic protocols grounded in real physiology and elite sport application. Whether you're building ...

Whether you’re chasing a personal best or gearing up for your very first ultra, The Ultra Marathon Plan is your go-to guide for running stronger, longer, and smarter. Packed with practical tips and cutting-edge science, this isn’t just another sports nutrition book—it’s a deep dive into the advanced fueling strategies, recovery techniques, and performance bio-hacks used by elite endurance athletes. Now, they’re yours too, whether you're a seasoned runner or just starting out. Inside, you'll learn how to: Fuel your body for long-distance endurance Enhance oxygen levels for maximum ...

SCIENTIFICALLY PROVEN RESULTS IN ONLY 10 MINUTES A DAY!!! Are you WORN OUT from the never-ending cycle of DISAPPOINTMENT, continuously trying different fitness programs, only to be met with the SOUL-CRUSHING FRUSTATION of minimal results? Or pouring COUNTLESS hours into the gym, lifting heavy weights, and seeing minimal results? Are you OVERWHELMED with the DEVASTATING SET-BACK of an INJURY, unable to pursue your fitness goals or achieve the BODY you desire? Discover a comprehensive ROADMAP to SCULPTING the PHYSIQUE you’ve always DREAMED of... with REAL MUSCLE GAINS FAST in ONLY 10 MINS a...

Build more muscle with fewer setbacks—by targeting the system that controls nutrient delivery, inflammation, and performance. Gut and Gains is the definitive guide to the gut-muscle axis for serious athletes, lifters, and coaches. Written with clinical precision and grounded in peer-reviewed science, this book dissects the overlooked role of digestive health in hypertrophy, strength progression, and recovery resilience. Whether you're massing on 5,000 kcal/day or cutting to stage weight, digestive dysfunction is the silent limiter of your results. This isn’t a cleanse. It’s a system. ...

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

Tired of spending money on supplements that promise peak performance and deliver nothing but expensive pee? The Runner’s Supplement Bible is the sharp, science-backed antidote to the hype-driven nonsense flooding the endurance world. Whether you're training for your first marathon or shaving seconds off your 5K PR, this brutally honest guide exposes what supplements actually work—and torches the ones that don’t. Written for endurance athletes sick of the marketing lies, and the sketchy neon powders, this book dives deep into the truth behind the most popular sports supplements. From ...

People are less in touch with their bodies - and especially their breathing - than ever before. Ironically, athletes and others who pride themselves on taking care of their bodies actually put themselves at greater risk. Why? Because they’re asking their body to take on next-level demands, but failing at life’s most essential skill: efficient breathing.

Are you looking to optimize your health, fitness, and performance with running and strength training? Look no further! Hybrid athlete training is quickly becoming the sought-after method in the health and fitness industry. Becoming strong and resilient in both running and strength training will unlock new potential for your cardiovascular and muscular fitness. “How to Train like a Hybrid Athlete” will give you a solid foundation about training concepts to achieve your endurance and strength goals.

Unlock your team's full athletic potential and build resilient, high-performing basketball players. Are you ready to transform your basketball team into a powerhouse of complete athletes? "Strength and Conditioning for Basketball: Injury Prevention and Peak Performance" is your definitive guide to developing a holistic physical program that goes far beyond basic drills. This isn't just about lifting weights; it's about optimizing movement, preventing injuries, and unleashing peak performance on the court. Seasoned coach Bryce Patton dives deep into the unique physical demands of basketball,...

A great diet and exercise routine is essential to increasing your ability to perform in the sports field because of the energy we acquire from its refinery. Staying hydrated by drinking plenty of water and consuming the appropriate nutritious foods are vital for all successful athletes. Sports Nutrition: The Base Manual for Obtaining Maximum Performance will manifest the correct ways to fuel your body.

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.

Athletes need to take the right quantity of proteins to maintain their strength! That’s why, the vast majority of the athletes have to follow high-protein eating plans that are almost always meat-based. What if high-protein eating plans could be based on healthier components such as vegetables? In fact, it’s not true that you have to take a lot of meat; you can get even more proteins following a plant-based diet.

You have two choices: Be lucky enough in middle school, junior high or high school to be taught basic body movements and step-by-step instructions in the Olympic lifts, powerlifting, mobility, flexibility, kettlebell training, and tumbling, or apply intervention five principles.

Emphasizing the fundamentals of sleep, nutrition, and stress management, this second edition features up-to-date research that has emerged to support the importance of these basic recovery strategies and includes a much-needed, careful look at new devices on the market. Whether self-coached, coached, or team-sport athletes, The Athlete’s Guide to Recovery provides listeners with an evidence-based approach to finding the right balance between stress and rest.

World-renowned energy healer Cyndi Dale presents the ultimate book on applying energy concepts and practices to athletes and coaches of any age and level. Featuring more than fifty-five hands-on exercises, this comprehensive guide covers everything you need to know about subtle energy and sports performance.

Whatever your fitness goals are, the most important thing to do is set them before you start. If you don't know where you're going, how will you get there? There's no point in getting frustrated when a year down the line and all that time at the gym has yielded no results. Quit worrying about what other people's goals are. Worrying about other people's goals is a waste of time and energy! We're constantly bombarded with messages from advertisers, magazines, and social media telling us that their idea of beauty is the only one that matters—but it isn't true!