Art Business

Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

Walt Disney left behind big dreams when he died in 1966. Perhaps none was greater than the hope that his son-in-law, Ron Miller, would someday run his studio. Under Miller’s leadership, Disney expanded into new frontiers: global theme parks, computer animation, cable television, home video, and video games. Despite these innovations, Ron struggled to expand the Disney brand beyond its midcentury image of wholesome family entertainment, even as times and tastes evolved.

Have you ever felt as if you're in a mental prison and want to break free? After analyzing a number of successful people who broke the shackles and achieved greatness, Steven Nickolas' The Art of Getting Out of Your Head shows the techniques he's used to take himself from a broke kid from Brooklyn living below the poverty line to a multimillionaire in a matter of months. The techniques revealed in his awe-inspiring book reshapes the mind and how we think about the mental prison, becoming a zen master, remaining disciplined, and breaking out of the mental prison.

The Art of War, first written by the great Sun Tzu over 2,500 years ago, has remained relevant throughout history to anyone in a leadership position; be it politics, human psychology, business, or even daily life situations, there is wisdom in Sun Tzu's teachings that is relevant to all. In this book, we will interpret his teachings as they relate to the 21st century business world, specifically the art of negotiation. You will learn that true wisdom is timeless, and that applying the time-tested tactics in this book can propel you to the next level of success.

From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

"All warfare is based on deception." With this insight, Sun Tzu invites us into the mind of one of history’s greatest military strategists. The Art of War is more than a military manual; it’s an ancient guide to mastering conflict, power, and human interaction. Written over 2,500 years ago in ancient China, its wisdom remains relevant across time and disciplines—from business to politics to personal growth. Sun Tzu’s treatise explores the profound nature of strategy.

Think your “great voice” is enough to make it in VO? Spoiler alert: It’s not. In today’s competitive voice-over industry, it takes grit, gear, and relentless grind. This book delivers the real deal from someone who's lived it for over 30 years—radio veteran and full-time VO pro Keith Kramer. This is not your average fluffy “follow your dreams” pep talk. This is a tactical, no-B.S. roadmap to help beginners, part-timers, and even radio folks transition into a profitable, sustainable VO career.

Unlock a world of artistic mastery and entrepreneurial opportunity with "The Art of Gemstone Beadmaking." Captivating and comprehensive, this eBook imparts priceless knowledge for all enthusiasts—be they beginner bead makers, seasoned artisans, or those purely interested in the intriguing field of gemstone beads. Our journey begins with an insightful introduction to gemstone beadmaking, exploring its importance, popularity, and the rich variety of gemstones used. From here we delve into the science behind the sparkles. Come face-to-face with the origin and classification of gemstones and ...

In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger Fisher, William Ury, and Bruce Patton; and the hard-bargaining style of Herb Cohen's You Can Negotiate Anything. Now award-winning Harvard Business School professor Michael Wheeler provides a dynamic alternative to one-size-fits-all strategies that don't match real world realities.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

Every time we open our mouths, we have an effect on ourselves and the way others perceive us. The ability to speak clearly and confidently can make or break a presentation, an important meeting, or even a first date. Now, with the advent of Skype, YouTube, podcasting, Vine, and any number of reality talent competitions, your vocal presence has never been more necessary for success or more central to achieving your dreams.

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance.

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives.

Visual Impact is the ultimate crash course for marketers, small business owners, and content creators who want to create high-performing visuals—without being a designer. Forget complex design theory or expensive tools. This practical, beginner-friendly guide walks you through everything you need to know to craft attention-grabbing, scroll-stopping, and conversion-driving visuals for social media, ads, websites, and beyond.