We’ve all had a client say, at one point or anything, “I want to go viral.” But what does it take to turn that request into a reality? Matt “BK” Augustin is the creative powerhouse at Hartbeat, Kevin Hart’s global entertainment company, and joins imPRessions this week to share what really goes into making content that cuts through the noise. We talk campaign strategy, the art of storytelling, and why chasing virality isn't always the goal - but creating culture is.

Wildlife conservation is a key industry that is always in need of good PR and marketing to raise awareness about the importance of advocating for animals. Today’s episode welcomes Marco Wendt, Wildlife Ambassador at the San Diego Zoo Wildlife Alliance.

With a passion for conversation education, Marco is dedicated to making a difference and ensuring animals and people alike live in a world where all life thrives. Tune in to learn more about how marketing and awareness can ignite public interest and action.

Ever wonder how brands get picked for lifestyle segments on primetime shows like The Today Show and Good Morning America? Today’s episode will uncover all the tips and tricks in getting featured!

Josh McBride, a nationally recognized TV host and lifestyle expert, who has made a name for himself by helping brands shine on screen, joins us to discuss how brands land those coveted spots. From seasonal gift guides to back-to-school essentials and “New Year, New You” must-haves, Josh has been the go-to face behind countless top-tier media segments and now you’ll know what it takes break into the broadcast spotlight.

Children are the future, and this week’s guest is putting those words into action.

Powered by the Boys and Girls Club, Scott Ehlers is Chief Kindness Officer of Kindness is Free, a nonprofit that encourages and deploys compassion, inclusivity, and respect among the next generation of youth. In today’s episode, Jenn and Kalli explore how youth advocacy is reshaping PR strategies and the tactics most effective in reaching young adults that are shaping the future.

What better way to launch season 3 than on The Pollack Group’s 40th anniversary?! In today’s episode, Jenn and Kalli talk with TPG founder Noemi Pollack about the inspiration behind the launch of her successful agency.

Noemi founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-founded company as we celebrate 40 years of the Pollack empire.

This week, Kalli and Jenn chat with Josh Vittek, a PR pro who’s worked with some of the biggest names in music, like The Rolling Stones, Motley Crüe, and Joan Jett and the Blackhearts.

Josh shares how he got his start in the industry and what it takes to build a successful PR strategy for musicians. From dealing with high-pressure moments to staying ahead of the curve, he offers advice that’s perfect for both rising artists and anyone curious about the PR side of music. If you're looking for some insider tips, this episode is full of them!

In this week’s episode, Jenn and Kalli dive into how to market your self-written business book. Roger Hurni, founder of Off Madison Avenue & Lighthouse PE and author of Outthink Outperform, shares his journey and practical advice on getting your book noticed. He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. Whether you’re just starting out or looking to boost your book marketing, this episode has some great tips to help you make a real impact.

This week’s episode covers PR in the arts.

From working as Press Director of the Metropolitan Opera, to serving as Assistant Director of Public Relations and External Communications for Jazz at Lincoln Center, Rebecca Kim details her journey in the arts and what every budding PR professional should know about working for some of the most iconic names in the industry.