We’ve all had a client say, at one point or anything, “I want to go viral.” But what does it take to turn that request into a reality? Matt “BK” Augustin is the creative powerhouse at Hartbeat, Kevin Hart’s global entertainment company, and joins imPRessions this week to share what really goes into making content that cuts through the noise. We talk campaign strategy, the art of storytelling, and why chasing virality isn't always the goal - but creating culture is.

Wildlife conservation is a key industry that is always in need of good PR and marketing to raise awareness about the importance of advocating for animals. Today’s episode welcomes Marco Wendt, Wildlife Ambassador at the San Diego Zoo Wildlife Alliance.

With a passion for conversation education, Marco is dedicated to making a difference and ensuring animals and people alike live in a world where all life thrives. Tune in to learn more about how marketing and awareness can ignite public interest and action.

Ever wonder how brands get picked for lifestyle segments on primetime shows like The Today Show and Good Morning America? Today’s episode will uncover all the tips and tricks in getting featured!

Josh McBride, a nationally recognized TV host and lifestyle expert, who has made a name for himself by helping brands shine on screen, joins us to discuss how brands land those coveted spots. From seasonal gift guides to back-to-school essentials and “New Year, New You” must-haves, Josh has been the go-to face behind countless top-tier media segments and now you’ll know what it takes break into the broadcast spotlight.