If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing.

Right now, one of the biggest trends is having a clear point of view.

Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way.

Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement.

If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement.

Listen in for the full details on how to create yours.

Resources Mentioned:

Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula

Text me a question or comment!

The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.

In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”

We cover:

• How to clarify your core message so your dream clients immediately know you’re talking to them
• Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
• What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch

This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.

Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.

🔥 Join me around the campfire at https://kimkiel.com/copycamp

Questions about Copy Camp or the Joy of Copy Club?

Hit me up!

Facebook: www.facebook.com/KimKielCopy

Instagram: www.instagram.com/kim_kiel_copy

LinkedIn: www.linkedin.com/in/kimkiel

Voxer: kimkielcopy

Text me a question or comment!

Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.

Topics Covered in This Episode:

• 3:45 - The FAB Formula: what it is and how it works
• 5:19 - How to transform a dry feature list into compelling benefits using real examples
• 6:47 - Two key phrases that instantly bridge features and benefits in your copy

Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship

Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey

Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

The Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum.

Topics Covered in This Episode:

• The truth about why your brain is wired to focus on the negative
• The “male hubris, female humility” effect—and how it shapes how we (don’t) celebrate
• Why skipping celebrations could be hurting your business growth

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Find out more about the neuroscience of celebration in these articles:

https://hbr.org/2022/01/celebrate-to-win

https://www.forbes.com/councils/forbesbusinesscouncil/2023/09/01/embracing-entrepreneurship-recognizing-and-celebrating-successes/

https://www.forbes.com/councils/forbescommunicationscouncil/2023/11/14/the-power-of-celebrating-success-in-the-workplace/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we’ll be doing together in this live, get-it-done session—from crafting fun and functional email autoresponders to remixing old content so it looks like you never left. Plus, I’m offering my top seasonal prompts, content planning strategies, and a peek into Q4 prep so you can avoid the post-summer scramble. It’s all about helping you log off with confidence, clarity, and cash still flowing in. If you've ever wanted a real plan to unplug—this is it.

Topics Covered in This Episode:

• The first step to creating a summer you’ll actually enjoy
• A sneaky way to keep selling, even when you're off the grid
• How to write an out-of-office email that makes people want to engage with you

Grab your ticket to the Summer of Ease Workshop and get your copy and content done! www.kimkiel.com/summer

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Summer of Ease Workshop: www.kimkiel.com/summer

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of Mental Health Awareness Month, I’m opening up about the behind-the-scenes struggles I’ve faced as a business owner—and the quiet moments of dissociation, disconnection, and doing the bare minimum just to keep going.

To help make sense of it all, I’m joined by Rebecca Vogelius, a neuro-somatic intelligence practitioner and stress coach who helps high-performing women feel human again without sacrificing their success. Rebecca shares practical, physiological tools to help you come back to yourself when life (or business) gets heavy—and why rest and nervous system regulation aren’t luxuries, they’re survival skills.

Topics Covered in This Episode:

• The hidden behaviors that might be signs of burnout or dissociation
• Why “just think positive” might actually be making things worse
• A three-word tool to reconnect with yourself in under a minute

This episode is a love letter to every entrepreneur who’s ever kept smiling while quietly unraveling. You are not alone. Whether you’re in the thick of it or feeling strong right now, this episode offers a new lens—and a few powerful shifts—to help you navigate the harder seasons with more clarity and capacity.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Looking for a supportive business community to help you grow your business? Check out the Joy of Copy Club: www.kimkiel.com/copyclub

Get Rebecca's Unbothered Entrepreneur Blueprint: https://www.rebeccavigelius.com/unbotheredblueprint

Check out Rebecca's website: https://www.rebeccavigelius.com/

Connect with Rebecca:

https://www.linkedin.com/in/rvigelius/

https://www.instagram.com/rebeccavigelius/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.

This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging.

Topics Covered in this Episode:

• A seasonal prompt that takes the pressure off content creation
• One unexpected trick for repackaging old ideas into something fresh
• Why seasonal content builds “know, like, and trust” faster
• A few juicy headline ideas you can swipe right now for your next post

Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!