ill communication: copywriting tips & sales strategies for small businesses Podcast Por Kim Kiel arte de portada

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
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As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com© 2023 © 2022 ill communication Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why seasonal content is smart for your business {Writing Prompt}
    May 21 2025

    How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.

    This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging.

    Topics Covered in this Episode:

    • A seasonal prompt that takes the pressure off content creation
    • One unexpected trick for repackaging old ideas into something fresh
    • Why seasonal content builds “know, like, and trust” faster
    • A few juicy headline ideas you can swipe right now for your next post


    Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.

    Show notes are always available at https://www.kimkiel.com/podcast!!


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

    Más Menos
    8 m
  • What happens when you FAFO on LinkedIn
    May 14 2025

    What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?

    In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.

    I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.

    Topics Covered in This Episode:

    • The anti-strategy that unlocked real results on LinkedIn
    • Why posting "imperfect" content can outperform polished ones
    • A challenge that got people excited about outreach and DMs again
    • Which LinkedIn “rules” I broke—and what happened when I did

    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo

    Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

    Más Menos
    16 m
  • 1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers
    May 7 2025

    How many people are missing out on your offer just because it’s hard to find or share?

    I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.

    Topics Covered in This Episode:

    • Why your clever call-to-action may actually be driving people away
    • The marketing real estate you’re probably forgetting to use
    • How to make your offers shareable even for silent fans
    • One small change that can boost visibility across multiple platforms
    • A common mistake that creates buyer friction and how to fix it
    • How to promote offers without relying on Stories or Reels

    Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Binge the whole 1-minute messaging magic series:

    Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe

    Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads

    Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips



    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

    Más Menos
    11 m
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