ill communication: copywriting tips & sales strategies for small businesses Podcast Por Kim Kiel arte de portada

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
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 As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com© 2023 © 2022 ill communication Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • {Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer

    {Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
    Jul 9 2025

    If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing.

    Right now, one of the biggest trends is having a clear point of view.

    Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way.

    Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement.

    If you want to attract your ideal buyers in the remainder of the year, you need to be bold and compelling with your BFD statement.

    Listen in for the full details on how to create yours.

    Resources Mentioned:

    Listen to the episode all about writing your bio: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula

    Text me a question or comment!

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    11 m
  • The 3 marketing essentials your small business needs to boost sales this year

    The 3 marketing essentials your small business needs to boost sales this year
    Jun 25 2025

    The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.

    In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”

    We cover:

    • How to clarify your core message so your dream clients immediately know you’re talking to them
    • Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
    • What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch

    This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.

    Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.

    🔥 Join me around the campfire at https://kimkiel.com/copycamp

    Questions about Copy Camp or the Joy of Copy Club?

    Hit me up!

    Facebook: www.facebook.com/KimKielCopy

    Instagram: www.instagram.com/kim_kiel_copy

    LinkedIn: www.linkedin.com/in/kimkiel

    Voxer: kimkielcopy


    Text me a question or comment!

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    19 m
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