Episodios

  • What Makes a High-Converting Landing Page
    May 20 2025

    I’ve seen too many companies waste time and money on landing pages that look good but don’t do a damn thing to drive conversions. If your landing page isn’t moving leads down the funnel, then it’s just a digital brochure—and that’s not going to cut it.

    In this podcast session, I’m going to walk you through exactly what makes a landing page high-converting. I’ll show you the structure, the messaging, and discuss why people take action...or why they bounce.

    We’ll get into real examples, break down what works and what doesn’t, and I’ll give you the straight truth about how to turn more traffic into real leads. This isn’t theory. This is what we do every day for b2b companies trying to actually grow.

    If your landing pages are underperforming or you’re not even sure where to start, this is the session you need.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    18 m
  • Why Your Sales Process is Losing You Deals
    May 13 2025

    Let me be straight with you...your sales process is probably broken, and it's costing you deals every week.

    In this episode, I’m going to walk through the real reasons why good opportunities fall apart: slow follow-up, no process, zero accountability, and reps doing their own thing without structure.

    I’ve seen it over and over...companies blaming marketing, chasing bad leads, or making excuses instead of fixing the actual sales engine. This isn’t theory. It’s what I’ve seen firsthand working with dozens of teams.

    If you're tired of “pipeline” talk with no results, show up and get hit with the truth. I’ll give you the exact changes you need to make now to stop bleeding deals.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    26 m
  • SEO in 2025 - What Still Works and What Doesn't
    May 6 2025

    This week I’m breaking down SEO in 2025—no fluff, just what’s working right now. If you're trying to rank on Google or show up in AI overviews like Gemini and ChatGPT, you need to hear this.

    I get into site structure, directory depth, meta titles, H1s, content quality, site speed, and what really moves the needle. Spoiler: Google doesn’t care if your content is AI-written—they just care if it’s good and keeps people on your page.

    If your SEO is tanking or you're trying to climb the rankings, this is the episode you need.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    20 m
  • From Click to Close: Creating a Full-Funnel Marketing System
    Apr 29 2025

    What’s up guys, it’s Tuesday, and that means it’s time to fix your marketing funnel.

    In this episode, I break down the real reason your leads aren't converting—and it’s not your product, your price, or your pitch. It’s your funnel stages. I walk through the full sales and marketing funnel, step by step, from Attract to Ask, Trust, Solution, and Close. And no, this isn’t your typical fluffy funnel BS with vague labels. I’m talking about the actual actions that need to happen at every stage, and why most of you are losing opportunities way before the close.

    Here’s what I cover:

    • Why getting attention is only the beginning—and how most people botch it
    • The critical difference between search-based and interruption-based marketing
    • Email deliverability, inbox warm-up, and why your cold outreach isn’t landing
    • What your sales team needs to do in the Ask stage to avoid ghosting later
    • Why trust must be earned before you ever drop a proposal
    • How to automate follow-ups so no deal falls through the cracks

    If you're only focusing on closing deals, you're missing the bigger picture. You need a full strategy that keeps people moving through every single step of the funnel. I’ve built this process out across hundreds of industrial companies, and I’m telling you: the winners are the ones who have automation, discipline, and zero tolerance for bottlenecks.

    Subscribe, leave a review, and share it with someone who needs to clean up their damn funnel.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    20 m
  • Measuring Performance of Q1 Goals
    Apr 22 2025

    What’s up guys—it’s Kyle, and in today’s episode of Your Marketing Sucks, I hijack the planned topic (sorry Lara) and take you straight into the real conversation we need to be having right now: are you actually tracking the goals you set back in January, or are they collecting dust in your nightstand drawer?

    We’re halfway through Q2, and I break down exactly how to audit your marketing strategy the right way. No fluff. No theories. Just real talk about what’s working, what isn’t, and how to stop wasting time on tactics that don’t produce.

    I’m walking you through:

    • How to reverse-engineer revenue growth into actionable lead gen tactics
    • Why cold email might be DOA in certain industries (looking at you, defense and aerospace)
    • What makes email, ads, and LinkedIn content actually stand out
    • The biggest mistake people make with their marketing creative
    • And why everything—yes, everything—runs on a bell curve of ROI

    This is off the cuff, unscripted, and exactly the kind of kick in the ass some of you need right now. If you’re still trying to cram a year’s worth of strategy into the second half of the year, this is your wake-up call.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    17 m
  • Dominate Your SaaS Sales Goals in 2025 | With Alex Brown
    Apr 8 2025

    In this episode, I’m joined by Alex Brown — a SaaS sales leader who’s been in the trenches and knows exactly what it takes to hit big numbers in a tough market. He's breaking down what’s working right now in B2B SaaS sales and how to align your marketing and sales teams to crush 2025 goals.

    No theory — just proven plays, execution tips, and some straight talk about what’s not working anymore.

    If you’re in the SaaS game and serious about scaling, this one’s a must-listen.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    25 m
  • Fix My Marketing | Live Strategy Breakdown with Kyle Milan
    Apr 1 2025

    In this episode, I sat down with Lara — our producer and creative manager at Milan Media — who threw five marketing scenarios at me, each one pulled straight from the chaos that companies are dealing with right now. Outdated strategies, unclear messaging, weak lead gen... you name it.

    I break each one down live, walking through exactly what's wrong and how to fix it — fast. No fluff, just real advice you can apply today. Whether you’re running into dead-end campaigns or your sales team’s starving for qualified leads, these are the exact fixes I’d make if I were running your shop.

    Listen in, take notes, and let’s fix your marketing.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    14 m
  • March 2025 Marketing Update
    Mar 25 2025

    March 2025 is in the books, and in this episode, I’m giving you a straight-shot breakdown of where B2B marketing stands right now—based on what we’re seeing inside real client campaigns. I’m covering what’s getting attention, what’s driving leads, and what marketing teams need to stop overthinking.

    No high-level theory or marketing fluff—just my take on what’s working, what’s not, and how to tighten up your strategy as we head into Q2. If you’re running B2B marketing and want real-world perspective, this is the episode you need.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://milanmedia.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
    Technical Sales University: https://training.technicalsalesu.com/enroll

    Más Menos
    20 m
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