
From Click to Close: Creating a Full-Funnel Marketing System
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What’s up guys, it’s Tuesday, and that means it’s time to fix your marketing funnel.
In this episode, I break down the real reason your leads aren't converting—and it’s not your product, your price, or your pitch. It’s your funnel stages. I walk through the full sales and marketing funnel, step by step, from Attract to Ask, Trust, Solution, and Close. And no, this isn’t your typical fluffy funnel BS with vague labels. I’m talking about the actual actions that need to happen at every stage, and why most of you are losing opportunities way before the close.
Here’s what I cover:
- Why getting attention is only the beginning—and how most people botch it
- The critical difference between search-based and interruption-based marketing
- Email deliverability, inbox warm-up, and why your cold outreach isn’t landing
- What your sales team needs to do in the Ask stage to avoid ghosting later
- Why trust must be earned before you ever drop a proposal
- How to automate follow-ups so no deal falls through the cracks
If you're only focusing on closing deals, you're missing the bigger picture. You need a full strategy that keeps people moving through every single step of the funnel. I’ve built this process out across hundreds of industrial companies, and I’m telling you: the winners are the ones who have automation, discipline, and zero tolerance for bottlenecks.
Subscribe, leave a review, and share it with someone who needs to clean up their damn funnel.
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