Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products.

Today we’re chatting about:

• Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
• How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
• Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
• Emily’s approach to pastry, workflow, and menu development
• The importance of transparency as a business owner
• How to determine the needs of your community and serve that through the way you do business

Support Emily:

-Visit her website or follow her on Instagram -Check out her Hotplate to place an order!

Also mentioned in this episode: -The Malvern Buttery -Emily’s studio-mate, Bake Bake Philly! -Emily’s supper club

Support Blayre:

-follow the pod on instagram -follow the pod on tiktok

-follow Blayre’s biz on instagram or check out the website

Get out your gum paste and make sure those petal dusts are ready, because today we have a wedding cake MASTER in our midst!

Today’s guest episode features the incredible Minette Rushing, owner of Savannah-based Minette Rushing Cakes. From her impressive roster of clients to her passion for sharing her knowledge with other bakers, Minette is the epitome of a seasoned professional.

Today we’re chatting about:

-Her foray into the cake World and how she took the jump when opportunity presented itself -Her decision to scale down from a brick-and-mortar shop (which she ran for 10 years!) to a home-based studio -Alll about the luxury wedding market- how she leveled up her business to cater to this clientele, how to position yourself to do the same, and her tips to make sure you’re not just talking the talk, but walking the walk! -Minette’s Cake pricing tips! How to price for profit and how to confidently present pricing to make the sale

Support Minette! -Follow her on Instagram and check out her website -Subscribe to her Substack blog, Company & Cake -Join The Wedding Cake Group on Facebook -Take a class with her

Support the Pod! -Follow us on Instagram and Tiktok -Check out Blayre’s biz instagram or website -Check out the Whisk Management Shop (use the discount code WMPOD - only a few left!)

Get out your throwing sprinkles because the Whisk Management Shop is officially open for business! 🎉

Today I walk you through the two digital products now available—my Wedding Cake Consultation Guide and Ultimate Wedding Cake Cutting Guide Toolkit—and how they’re designed to help cake designers like you streamline your process and elevate your client experience.

In this episode we’re talking:

• What’s inside the new Whisk Management Shop

• Who these digital products are perfect for

• How the Wedding Cake Consultation Guide can help you feel more confident and organized

• How the Cutting Guide will be a communication game-changer on delivery days

• A sneak peek at the 5 W’s of a successful wedding cake consultation

Whether you’re just starting your cake business or ready to tighten up your systems, this one’s for you.

🛍️ Check out the Whisk Management Shop here and use code WMPOD for $3 off of your total order!

Support the Podcast on instagram and don't forget to share with your baker friends! Support Blayre on instagram or check out her website for more info about her biz