Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products.

Today we’re chatting about:

• Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
• How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
• Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
• Emily’s approach to pastry, workflow, and menu development
• The importance of transparency as a business owner
• How to determine the needs of your community and serve that through the way you do business

Support Emily:

-Visit her website or follow her on Instagram -Check out her Hotplate to place an order!

Also mentioned in this episode: -The Malvern Buttery -Emily’s studio-mate, Bake Bake Philly! -Emily’s supper club

Support Blayre:

-follow the pod on instagram -follow the pod on tiktok

-follow Blayre’s biz on instagram or check out the website