• What’s the difference between a business case and a business plan? ( Business Development and Marketing )

  • Apr 1 2025
  • Duración: 8 m
  • Podcast

What’s the difference between a business case and a business plan? ( Business Development and Marketing )

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  • Resumen

  • If you’ve ever been told to “write a business case” or “you should have a business plan”—but weren’t exactly sure which one you needed or why—this episode is for you.

    In today’s episode, Sam is breaking down the difference between a business case and a business plan, and how small business owners like you can use both to make smarter decisions and grow with confidence.

    Grab a free business plan ( and a one-page action plan ) from Business Victoria

    Reach out directly to me at sam@samhicks.com.au, and I can assist with a one-page business plan - takes about an hour and yes, there is a cost.

    Direct link here

    If you love the episode… subscribe, share, like, or let me know about a future topic.

    Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

    Or see how we can work together to reach your small business goals, whether via mentoring, attending a workshop, or a one-hour course.

    Follow me on social media (@samhickscomau) and remember, anything is possible in business.
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